Marketing Strategy for new Cereal - Essay Example

Only on StudentShare

Extract of sample
Marketing Strategy for new Cereal

Also, having regard to the virtual dominance of the breakfast cereals market by five major companies, attention is focussed on special characteristics of the product which could ensure some market penetration. New Product 3 Manufacture and Marketing of a New Breakfast Cereal in Australia Introduction The product is a new breakfast cereal called “GoodHealth”, and it differs from those already on the market in two important respects: its ability to remain crisp for longer when milk is added, and its lower salt content (Oakenfull, 2009). The product will be manufactured to complement the existing range of food products already produced by “PolyFoods”, a small company founded in 2001 and located in the outskirts of Canberra. The first intention is to market GoodHealth throughout Australia, and then to expand into the global marketplace. In order to achieve this aim attention will be given to exploiting modern marketing theories as they apply to the appropriate macro-environment outside the organisation. The application of marketing theory The aim of marketing is to sell the product and over the years a number of theories have been developed to identify the factors which are necessary for the construction and implementation of an effective marketing strategy. ...
Download paper

Summary

ORDER No: 537232 New Product 1 Running Head: MARKETING STRATEGY FOR NEW CEREAL Manufacture and Marketing of a New Breakfast Cereal in Australia Institutional affiliation New Product 2 Abstract 0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000The challenge is to introduce a new breakfast cereal and to seek to market it in Australia…
Author : swaniawskianton

Related Essays

Marketing Strategy of Perfection Foods.
The aim of new marketing strategy is make sure that the company is able reach its desired goals. In the process of developing a new marketing strategy, the report will focus on different environmental, industrial and market analysis tool. The report will also highlight background of the company and give a brief overview of the bakery industry. The mission and vision statement of the company has been also underlined. Now in order to analyze the different factors tools such as PESTEL, SWOT, and PORTER’s FIVE Forces have been used. Finally the report will try to put up a marketing mix which...
22 pages (5522 words) Assignment
Marketing plan for Cheerios Cereal
. Environment. SWOT Analysis. Super SWOT Analysis. Overall Strategic Objectives. Strategic Focus. Objectives. Corporate Objectives. Marketing Objectives. The Marketing Mix …. Product. Place.
12 pages (3012 words) Essay
International Marketing
One of the main objectives of the company is to promote healthy food for the betterment of the society and community. Kellogg’s cereal is manufactured in more than 20 countries in the world and is marketed in more than 180 countries of the world (Kellogg’s, 2013j). The company is headquartered at Michigan and the largest factory is situated in Trafford Park. Kellogg’s was formed by W.K. Kellogg’s in the year 1906 (Kellogg’s, 2013c). Kellogg’s maintains a diverse workforce and believes in promoting a healthy work environment (Kellogg’s, 2013f) for successful completion and...
12 pages (3012 words) Essay
Marketing Plan on coco pops kellogs in Australia
The author of the study has not only developed a marketing plan to cater to the needs and requirements of the customers but also will help the company to maintain its profitability. Finally, the study will conclude with the evaluation of its existing marketing plan. The author of the study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lay emphasis on the environment. Table of Contents Table of Contents 3 Situational Analysis 4 Competitor Analysis 6 Customer Analysis 6 Strength, Weakness, Opportunity and Threats...
10 pages (2510 words) Research Proposal
a "Nestle" breakfast cereal (market opportunities, product strategy and next steps)
On the other hand, market remains competitive with competition from pastries, cereal bars and biscuits as well as porridges. It is interesting to note that the consumers over 50, given their need for greater convenience and behavior of eating more at home may be inclined towards “hot cereal” products. These hot cereals offer an even more convenient breakfast option for consumers along with a more portable “pot” format for the cereal. They also reflect the deep-seated cultural tradition of eating “hot oats” or “hot biscuits” across continental Europe (Culliney, 2013)....
6 pages (1506 words) Essay
Marketing Report
This myth or common assumption in the field of marketing has largely contributed to low focus on the market segment of the over 50s in terms of personalized products, services, and marketing campaigns. By overlooking this particular market segment, it means that most companies are unable to diversify, increase their market share, and overall revenues because they are not tapping the opportunity presented by this market segment. This present paper is a briefing paper prepared from the standpoint of the Marketing Director of Nestle breakfast cereal division for the United Kingdom. This briefing...
6 pages (1506 words) Essay
Factors Affecting Marketing Strategy
The product type dealt with in this study for the development of advertising campaign is “Off-Brand Cereal,” which has a low involvement. Low involvement products refer to a set of products wherein the consumer takes the decision to purchase or consume it based on less information, as the products are used on a regular basis and have a relatively low price as compared to other products. Low involvement is when the need for the product is recognized and a purchase is made without much knowledge. Consumers normally involve in the routine response behavior which is immediate purchase and also...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!