Would there be Apple without Jobs?

Undergraduate
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Marketing
Pages 13 (3263 words)
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Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc. has grown by leaps and bounds. …

Introduction

has grown by leaps and bounds. Steve Jobs’ death earlier this year has raised apprehensions about the future of Apple Inc. Research Problem With the absence of man who has been termed as the single biggest factor in the success of Apple Inc, questions arise whether Tim Cook, the new CEO, will be able to lead the company and retain its dominant position. The other big doubt that emerges is whether Apple Inc. will continue to roll out innovative products as it did during Steve Jobs’ regimen. Research Design The study has used exploratory research to identify the apprehensions raised due to Steve Jobs’ death. Descriptive research has also been used in the study to gauge the likelihood of customers purchasing the Apple brand again. Research Methodology Both primary and secondary research has been used in the study. For primary research a self administered questionnaire was got filled from 100 respondents inside Apple Stores. Findings of the Study Steve Jobs had departed from the Apple on earlier ocassions also. Steve Jobs had certain bad qualities and thus was not the perfect manager. Steve Jobs had resigned in August 2011 and Tim Cook, as a part of Apple’s succession plan, has been the CEO since then. ...
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