Contemporary issues in marketing

Contemporary issues in marketing Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 1
Contemporary issues in marketing-Apple Inc When the launched products or services live up to the expectations of the marketing campaigns and becomes successful, it will create an optimal impact for the organization, bringing in more consumers. Apple Inc. is one organization, which has been able to achieve this perfectly with its effective marketing campaigns…

Introduction

Apple Inc, previously known as Apple Computer, Inc., is a multinational corporation based in United States of America. It designs, manufactures as well as markets wide range of electronics and computer products or hardware as well as various computer software. It was established in 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak, and Ronald Wayne, although Wayne got dissociated from the company the next year itself. The first product they sold was Apple I personal computer kit, which was actually a motherboard of a computer, and included a CPU, RAM and some video related chips. It was hand-built by Steve Wozniak, and included only the basic components of the today’s computer. After functioning for 30 years as Apple Computer, Inc. it became Apple Inc in 2007, as the company focused on the consumer electronics sectors like Cellphones, in addition to its traditional area of computers. As mentioned above, Apple Inc. started off with computers particularly its Macintosh line of computers. From that start, Apple Inc. is now offering wide range of products and that includes Computers, the iPod (both audio and video features), the iPhone and iPad. Other than these hardware products, Apple Inc. ...
Download paper
Not exactly what you need?

Related papers

The Contemporary Issues in Marketing
There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing…
Contemporary issues in marketing
Marketing means to promote a product or to make the people aware of the products of the company. Manufacturing companies launch effective marketing campaigns to create awareness among the public about the newly manufactured products and services. A marketing campaign not only includes defining marketing goals and objectives of a company but also includes development of effective strategies to…
Contemporary issues in marketing
Several global companies have been designing marketing strategies since the wake of the 21st century technological development and the financial crisis in recent times, and some of them have actually survived the hard economic times. One of the companies that have had an outstanding market strategy in the 21st century is Toyota Motor Corporation. Toyota is one of the leading automakers in the…
Contemporary Issues In Marketing
Coca-Cola Company, whose annual revenue is more than US$ 35 billion, operates in more than 200 countries (August, 2008). In order to ensure that its products are effectively distributed across all parts of the world, the company uses distributors. In addition, bottlers are also used to dilute and package the syrup concentrate that is produced by Coca Cola Company. Under the leadership of Muhtar…
Contemporary Issues In Marketing
It has often been argued that change occurs in an organization due to several forces such as nature of the workforce, economic conditions, competition, social trends, and world politics among others which either relates to the internal or external business environment. Change management is a concept which assists an organization to respond faster to the customer demands. The concept of change…
Contemporary Issues In Marketing
In the 21st century, the traditional approaches related to marketing have started to depict their limitations owing to the fact that companies have quite less amount of direct contact with their existing as well as prospective customers. The aspect of information which is quite readily obtainable through the advent of internet has made consumers to become more passive as well as homogenous.…
Contemporary Issues In Marketing
Though the customers perceive the whole thing as a single offering but actually customers reacts differently to each element of the marketing mix. If each part of the marketing mix acts differently and contradicts each other, then it creates an ambiguous effect that makes the customers behave in a confused manner and they tend to purchase product from other companies who have defined brands…