Contemporary issues in marketing-Apple Inc - Essay Example

Extract of sample
Contemporary issues in marketing-Apple Inc

The intention of this study is Apple Inc, previously known as Apple Computer, Inc., as a multinational corporation based in United States of America. It designs, manufactures as well as markets wide range of electronics and computer products or hardware as well as various computer software. It was established in 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak, and Ronald Wayne, although Wayne got dissociated from the company the next year itself. The first product they sold was Apple I personal computer kit, which was actually a motherboard of a computer, and included a CPU, RAM and some video related chips. It was hand-built by Steve Wozniak, and included only the basic components of the today’s computer. After functioning for 30 years as Apple Computer, Inc. it became Apple Inc in 2007, as the company focused on the consumer electronics sectors like Cellphones, in addition to its traditional area of computers. As mentioned above, Apple Inc. started off with computers particularly its Macintosh line of computers. From that start, Apple Inc. is now offering wide range of products and that includes Computers, the iPod (both audio and video features), the iPhone and iPad. Other than these hardware products, Apple Inc. also offers software applications like Mac OS X, an operating system for its line of computers, iOS, a operating system for the mobiles, iTunes online store as well as media browser; the iLife a multimedia tool, wide range of apps or applications for iPhones and iPads. ...Show more

Summary

This paper will focus on Apple Inc, and will discuss its background and importantly will discuss how its current marketing strategies are in tune with the changed marketing scenario of the 21st century, even while coming up with some recommendations for future implementations…
Author : kieranconroy
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