Marketing Research on Kudler Fine Foods - Essay Example

Free

Extract of sample
Marketing Research on Kudler Fine Foods

The company offers extensive selection of food ingredients and freshest products at affordable prices. Kathy’s concept rapidly became a success as she could effectively combine convenience and affordability with the product and services (Kudler Fine Foods). In addition to the in-store events, Kathy wishes to enter catering service field as part of business expansion. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods ). In order to be successful in her new business idea, she has to build a solid business foundation and identify the market mix. For this purpose, it is necessary for the organization to get a detailed view regarding current trends and taste preference of the consumers. In addition, the organization needs to identify potential threats and opportunities to the proposed program. In this situation, the organization has to deal with marketing research techniques in order to determine a defined action. Some of the current survey results show that the company’s consumers are dissatisfied. ...Show more

Summary

Marketing Research Kudler Fine Foods: Virtual Organization (College) Kudler Fine Foods: Virtual Organization Introduction Regardless of the size or structure of the business, marketing is an important tool for every organization. However, recently marketing research has been developed as a modern tool that can resolve various market issues and to conduct marketing activities more effectively…
Author : funkeldridge
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Research on Kudler Fine Foods"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing plan
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river of Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
10 pages (2500 words) Essay
Apple's marketing strategy in China
Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1).
20 pages (5000 words) Literature review
Kudler Fine Foods. Factors For Marketing Communication Plan.
Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
2 pages (500 words) Essay
Kudler Fine Foods Too Fresh to Go Product Launch
The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.
9 pages (2250 words) Essay
Marketing Research Paper on Kudler Fine Foods Virtual Organization
These plans are later implemented into strategies and tactics and determine the ability of any organization to maintain a competitive edge in the global market. From the history that outlines the foundation of Kudler Fine Foods, the founder developed the first organization following need for change in the organization she worked for.
4 pages (1000 words) Research Paper
Phil Company II Research Paper
One of the numerous aspects is product branding. A product brand can be defined as objects or phrases comprising of descriptive verbal attributes or graphical representation, which serves to convey the commercial message about any given business entity. A product brand should take into consideration the target consumers and any other marketing forces like competition and innovations (Julian, 2011).
4 pages (1000 words) Research Paper
Marketing Research
It is meant for savvy shoppers who search finest wine, and cheeses, No one else in that region can offer such diverse variety of products. Kathy herself directly interacts with the customer and knows very well what customer really needs and offers them promptly.
4 pages (1000 words) Research Paper
Critical Marketing Thinking: Advertising Gender Images of Women
This research aims to characterize and analyze the use of the images of women in advertising and in marketing. Advertisement gives a product a meaning. In addition, advertisements create different perceptions on consumers. Women are the most affected parties in respect to advertisements of gender images.
18 pages (4500 words) Research Paper
Kudler Fine Foods
This means that marketing research helps the company in making managerial decisions. Marking research goes beyond the competition in the market with other competitors because it helps the company understand areas where customers are not served well, and specifically, which market segments are left out (Pride and Ferrell 2012).
4 pages (1000 words) Research Paper
Marketing Research Paper
The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market. Kudler Fine Foods keep ingredients afresh in their stores and provides the buyers with fresh ingredients to their satisfaction at competitive affordable prices.
4 pages (1000 words) Essay
CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS
The Saudis in major towns like Riyadh and Jeddah typically have breakfast like in the western countries including cereals, eggs and majorly scrambled eggs which they call Chakchouka, hot bread and Arabic coffee. Most Saudis have tea which is majorly black tea drank with many dishes accompanied by bread and the traditional accompaniments.
4 pages (1000 words) Assignment
Kudler Fine Foods
It has set up three business locations with further prospects of expansion. Efficient marketing strategies lead to escalated profit margins (Acme Articles). Marketing Research helps assessing the information needs and therefore provides management with accurate, valid, current, actionable, and relevant information.
3 pages (750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT