StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Research on Kudler Fine Foods - Essay Example


Extract of sample
Marketing Research on Kudler Fine Foods

The company offers extensive selection of food ingredients and freshest products at affordable prices. Kathy’s concept rapidly became a success as she could effectively combine convenience and affordability with the product and services (Kudler Fine Foods). In addition to the in-store events, Kathy wishes to enter catering service field as part of business expansion. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods ). In order to be successful in her new business idea, she has to build a solid business foundation and identify the market mix. For this purpose, it is necessary for the organization to get a detailed view regarding current trends and taste preference of the consumers. In addition, the organization needs to identify potential threats and opportunities to the proposed program. In this situation, the organization has to deal with marketing research techniques in order to determine a defined action. Some of the current survey results show that the company’s consumers are dissatisfied. ...
Collecting information on both market trends and operational outcomes would be beneficial for the organization to assess the effectiveness of its policies. Today people are increasingly aware of the required health quality. Hence, marketing research would be an effective tool for the firm to par its products with the modern consumer requirements. According to Gal (2003, p. 7), market

Check these samples - they also fit your topic

Kudler Fine Foods
This lack of prior experience has hindered Kathy’s ability to delegate the proper responsibilities to her small management team effectively. Kathy has spent most of her time at the stores, selecting and ordering her products. She has also occasionally operated the cash register, and even stocked the shelves after the store closes and before it opens in the morning.
2 pages (500 words) Essay
Kudler Fine Foods. Factors For Marketing Communication Plan
Factors for marketing communication plan. Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal.
2 pages (500 words) Essay
Kudler Fine Foods Too Fresh to Go Product Launch
The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.
9 pages (2250 words) Essay
Marketing Research Paper
The company is based out of South California in the metropolitan area of San Diego. The initiative of starting the company was taken by its owner when she found during shopping there is a demand for fresh ingredients among the buyers in the market. Kudler Fine Foods keep ingredients afresh in their stores and provides the buyers with fresh ingredients to their satisfaction at competitive affordable prices.
4 pages (1000 words) Essay
Kudler Fine Foods
The Company now plans to improve its marketing strategy to increase the loyalty and profitability of customers, to increase revenues and decrease costs. Marketing has been defined as an organizational function, which comprises a set of processes that focus upon producing,
4 pages (1000 words) Essay
Kudler Fine Foods Paper and Presentaion
Presently, it is now in a position to think on the next step in its business and prepare plans for the growth of the business considering its current status and its goal. There are three main possibilities,
8 pages (2000 words) Essay
Kudler Fine Foods
Clancey (2008) mentions that Kudler’s Sales and Marketing has experienced significant growth and is now focused on expanding its
4 pages (1000 words) Essay
Marketing Research
The need for new locations after the opening of the Encinitas branch in 2003 shows that the market has accepted the strong presence of Kudler Fine Foods in the
5 pages (1250 words) Essay
Kudler Fine Food's Marketing Strategy and Tactics
Kudler is located in three main locations, i.e. La Jolla, Del Mar, and Encinitas and the company is now also working towards expanding its business to newer locations as well. The main aim of the company presently is to expand its business and to work
5 pages (1250 words) Essay
Marketing Research/Kudler Fine Foods Virtual Organization
It will also identify the firm’s other crucial areas where additional market research is required. The Kudler Fine Foods or generally
3 pages (750 words) Essay
competition is a crucial element that every organization must take into account. In addition to forming its own business aspirations, a firm must know its competitors and what they are concerned with. In order to identify its potential competitors, the company must apply certain effective marketing research techniques. Marketing research would greatly assist Kudler to design the new ‘outdoor catering service’ concept attractively. Evidently, the company has some areas where additional marketing research is needed. Although the company practices advertising tool, some additional tactics have to be applied so as to introduce the new business concepts to the market. For the effective designing of such promotional tactics, marketing research program is necessary. Since Kudler is a well established firm, it has large group of potential customers. This strength would give the firm further scope for product innovation; however, marketing research is necessary to explore area of innovations that can offer further opportunities. To be specific, Kudler Fine Food must apply competitive intelligence while developing marketing strategies and promotional tactics in order to overcome the increasing competition. Competitive intelligence simply refers to the art of collecting, defining, distributing information on products, market,
Cite this document
  • APA
  • MLA
(“Marketing Research on Kudler Fine Foods Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(Marketing Research on Kudler Fine Foods Essay Example | Topics and Well Written Essays - 750 Words)
“Marketing Research on Kudler Fine Foods Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times


Marketing Research Kudler Fine Foods: Virtual Organization (College) Kudler Fine Foods: Virtual Organization Introduction Regardless of the size or structure of the business, marketing is an important tool for every organization. However, recently marketing research has been developed as a modern tool that can resolve various market issues and to conduct marketing activities more effectively…
Author : funkeldridge
Download 0
Marketing Research on Kudler Fine Foods
Read Text Preview
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing Research on Kudler Fine Foods for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us