Questions with answers on marketing

Questions with answers on marketing Essay example
Pages 6 (1506 words)
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DQ1 The main difference between the mission and vision statement is that the mission statement provides a guidelines of what the company seeks to achieve in the present as an organization while the vision statement illustrates the goals of the firm for the future.


The firm would steal hours from the workers payroll by paying them fewer hours than they worked, they would pay the workers two to three weeks late every pay cycle, and the firm did not honor a bonus system that offered to the employees when they started to work for the firm. The actions of the managers, administrative team, and owners of the company were opposite of what the mission statement claimed. DQ2 I went to the corporate website of the global coffeehouse company Starbucks Cafe. The company has a corporate responsibility program in place that affected various aspects of their operations. One of the most intriguing aspects of the firm’s CSR plan was the sourcing of materials initiatives. The company in order to help our poor communities across the world only purchases fair trade coffee. Fair trade coffee is a system that guarantees poor farmers across the world a minimum price for coffee of $1.26 per pound which is twice the going rate for wholesale coffee across the world. Another aspect of the firm social responsibility commitment which I liked was their emphasis on hiring a diverse workforce. The firm also had good initiatives in place to protect the environment such as a recycling program. ...
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