Public relations campaign for Shell FuelSave

Public relations campaign for Shell FuelSave Essay example
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Public Relations Campaign for Shell FuelSave Name Student Number, Year Level, Section Academic Subject December 3, 2011 Public Relations Campaign: Shell FuelSave Unleaded and Diesel I. Company Background: Royal Dutch Shell As a corporation that positions itself as the “leading innovator for the energy future”, Royal Dutch Shell A (2009) aims to maintain sustainable development by delivering its short-term and long-term business interests with economic, environmental, and social considerations.


Shell is present in more than 90 countries worldwide, has 93,000 full-time employees, and maintains a fuel retail network of around 43,000 service stations Royal Dutch Shell C (2001). In 2010, Shell was able to produce 3.3 million barrels of oil equivalent per day while it generated earnings of $20.5 billion Royal Dutch Shell C (2001). It spent $23.7 billion on net capital investment while it spent over $1.0 billion on research and development (R&D). The business operations of Shell are classified under three major categories—upstream, downstream, and projects and technology. Firstly, Shell Upstream is involved in the search and recovery of oil and natural gas; and the extraction of heavy oil from oil sands for conversion into synthetic crudes Royal Dutch Shell C (2001). Secondly, Shell Downstream is involved in the manufacturing, supplying, and marketing of oil products and chemicals worldwide. Businesses under manufacturing and supply include “refineries, chemical plants, and the supply and distribution of feedstocks and other products”. ...
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