StudentShare solutions
Triangle menu

Critical Commentary of an Article (CRM Go Digital) - Dissertation Example

Not dowloaded yet

Extract of sample
Critical Commentary of an Article (CRM Go Digital)

1. The sampling is one of the major areas on which the success of any study is dependent. There are various types of sampling. For doing the statistical studies, the methods of sampling that we generally use are probability and non-probability sampling. Among them, various other subdivisions are present that are used to distinguish the study according to the requirement. Here, the study is about the relative impact of the CRM digital techniques on the industry. According to me, there are multiple problems with the sampling technique used here. It is not all adequate by any stretch of the imagination. To begin with, the data was sent out to the selected names from the particular database. The sampling technique was basically destined to be probability sampling, but the sampling technique acquired the attributes of non –probability sampling due to the data collection methodology in place here. The survey was answered over various phases, which would have added to the redundancy of the data. The other factor, which is extremely important here is the sample size that is taken. Given the importance and the vast scope of the subject, the sample size should have been much larger with a larger number of participants. Secondly, the sample population should have been taken from more than one of the databases so as to reduce the redundancy in the collected data. The other factor where it would help out is the reduction of the sampling errors over a particular population and also lead to a reduction in the bias that would be obvious if only one set of the population is taken into the account. Therefore the errors that have been noticed here are the selection bias and the sampling bias. Both these biases are detrimental to the integrity of the collected data. One of these causes the collected data to lose out on the accuracy, whereas the other one creates redundancy. 2. The applied statistical technique is the best and the most adequate one for the current study. The advantages, the disadvantages of the technique are discussed in particular details here. The statistical method applied here is being deconstructed here to understand and comprehend the associated features. The statistical method used here is the probability sampling. The advantages of probability sampling are the lesser tendency to be biased due to the greater variety and size of the sample. This is also expedited by the fact that the probability of each element of the sample to be selected is more than one. The other advantage is that the sampling error can be determined, which makes it possible for the statistical changes to be accounted for the various indicators. The problems however, for the methodology used are manifold. The process used here is too lengthy, the expedition takes a lot of the time, very little flexibility, judgmentally small numbers cannot be chosen for the process. This also necessitates that all the samples are present for the process. But, looking at it from a wider point of view, it could be understood that the sampling methodology used id not all pervasive. Lastly, the regression technique of the analysis of the data can only be used if the data population is small in number. The larger population increases the risk in the linearity of the results and may overlook the inherent ...Show more

Summary

CRM GO DIGITAL The present piece of literature deals with the extremely poignant topic of the digitization of CRM (Customer Relations Management) and also the quantitative effect of internet on the complete exercise. In order to complete the study a sample space of around 350 entities have been chosen which include top level managers involved in the decision making mechanism of the respective companies…
Author : merl14
Critical Commentary of an Article (CRM Go Digital) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Critical Commentary of an Article (CRM Go Digital)"
with a personal 20% discount.
Grab the best paper

Related Essays

STUDY OF DIGITAL FILTER SHARPENING
This research will attempt ro critically scrutinize other interventions put forward by other researchers such as HARRIS who embraces IIR prototypes, to quantify the quality improvements for several IIR prototypes achievable, to analyze the feasibility of using double precision floating point in MATLAB to solve problems regarding curricular signal processing in relation to getting data for analysis in filtering.
21 pages (5250 words) Dissertation
The influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement
The paper operates mainly based on research questions which can be stated as follows: What are the important reasons for social media integration with CRM? How has the social media revolution affected CRM? What do customers want in the age of social media and what is possible for business to satisfy customers? How can firms benefit from customer engagement with social media?
42 pages (10500 words) Dissertation
Customer Relationship Management (CRM) in Tourism-Related Hospitality Establishments in Beijing, China
The intention of this study is Customer Relationship Management, or CRM, that has many perspectives and definitions that illustrate its fundamental thrust, that of trying to present a holistic strategy for managing customer relationships by getting to know the customers and their needs better, communicating with them more effectively and trying to fulfil these needs
76 pages (19000 words) Dissertation
The study on Human resources in a digital age
The literature review focuses on the previous studies conducted on the subject and puts forth the views and suggestions of researchers and practitioners. It identifies the way in which information and technology had dominated HR activities in today’s organizations and how they have strengthened competitive position of firms.
40 pages (10000 words) Dissertation
To what extent do David Hockney and Chuck Close adopt traditional and digital processes in their Fine Arts practice
Multi-media pieces use some of the same techniques as art, as well as some of the same materials, but defining the difference between what is art and what is merely craft is a gap that is slowly, but steadily closing as technological advances create generations of individuals who share technical use of different equipment with artists, but are not necessarily defined as artists.
19 pages (4750 words) Dissertation
Potential and Issues in Implementation of CRM Systems in Fast Moving Industries
.............................................................5 Abstract...............................................................................................6 1: INTRODUCTION 1.1 Overview............................................................
30 pages (7500 words) Dissertation
A critical analysis of article-3 of the European Convention on Human Rights
On the contrary, ECHR is all set to work for the protection of human rights in th european countries. However, some of its policies regarding certain humain rights are still not worth effective.
16 pages (4000 words) Dissertation
Evaluation of CRM Contribution
However, with the change in time where markets became tight and competition became tough there comes the need to remodel selling techniques. Customer Relationship Management (CRM) has come to the front as one of those techniques and companies are relying on CRM more than ever before.
81 pages (20250 words) Dissertation
An Evaluation of CRM Strategy at Ping An Life Insurance, China
Customer relationship management (CRM) holds the key to survival in every business sector. CRM has been effectively applied in insurance sector as well but challenges are inherent in its adoption.
20 pages (5000 words) Dissertation
Application of CRM in the life insurance Company in China and in a company of Ping An Life Insurance of China
The interactive experience provided by the company has a great ability to establish, nurture and sustain long-term customer relations, enabling them to come back for more services. The goal of the company in applying CRM is to enhance the customer relationship into greater profitability by increasing repeat purchases rates and reducing customer acquisition costs that may lead to losses for the company.
8 pages (2000 words) Dissertation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation