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Discussion and Participation Questions - Essay Example

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Masters
Author : candicedoyle
Essay
Marketing
Pages 3 (753 words)

Summary

1. When evaluating a corporation is imperative to seek information regarding the company’s the corporate governance system of the enterprise. Another important consideration is whether the company has a formal Corporate Responsibility System (CRS) in place…

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Discussion and Participation Questions

Another factor to consider is the quantity of philanthropic work companies performed. In order to foster an ethical work environment companies should have a formal code of ethics and an employee manual. Ethics can be used as a factor to gain an advantage over the competition. Social responsibility is one of the hottest trends in the business industry. 2. A company that has achieved great success and incredible levels of growth is Starbucks Cafe. This company took the concept of a coffeehouse to brand new level by offering products of greater quality, great product variety, and excellent customer service. One of the practices that make this company very socially responsible is its use of fair trade coffee. Fair trade coffee is a practice that guarantees poor farmers across the world at least $1.26 per pound of coffee which is twice the global price of that commodity. This firm has used innovation such as being one of the first coffeehouse to offer Wi-Fi broadband internet free of charge. The firm has taken advantage of technologies to sell downloadable I-tunes. The company offers a lot of value by providing its customers with a great experience in all its stores worldwide. 3. To me it is not out of the ordinary that customization has become as valuable as standardization was at the beginning of the 20th century. ...
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