One of the recent trends in travel is in offering ‘green’ accommodations in which the lowest impact possible on the environment is applied to the experience. The following report has identified this potential trend and explores the ways in which the Radisson Edwardian Hotel in Manchester has met the needs of those interested in the topic of ’green’ travel and what ways in which it can further exploit this trend. 2. Process of Market Research in the Hospitality Industry Marketing research in the hospitality industry can be conducted through a five step process: define the problem and research objectives; develop the research plan; collect the information; analyze the information; and present the findings (Sudhir 2009, p. 41). Because the topic of this report is on sustainable and ‘green’ industry trends, the concept of responsible marketing will be taken into consideration as it is addressed by Sloan, Chen and Legrand (2006, p. 92) who state that there has been a shift away from the traditional methods of research towards a belief in the way in which marketing is produced should take a stakeholder point of view. The nature of the research should be to follow a concept from inception to application in order to assure it has produced an ethically viable result. Andrews (2009, p. 41) states that there are three criteria that should be examined in order to justify creating a marketing research program. The research should be focused on one or a combination of concepts that either define an exploratory topic that sheds light on an issue, a descriptive result which will shed light on a phenomenon, or a casual inquiry that explores a ’hunch’ that might be a benefit in the industry. The research that is used for researching the impact of ’green’ practices on the satisfaction of a guest at a hotel is through a descriptive model in order to describe the phenomenon of the trend and its impact on travel stays at a hotel. 3. Secondary Research Jenner and Smith (2008, p. 5) define green travel, in what is termed as a simple form, through stating that it involves traveling in such a manner as to do the least amount of harm to the environment. Travel, by its nature of using energy to get from one place to another, most often has a high impact on the environment. The idea is to minimize that impact as much as possible. According to Ching (2010), one of the best ways to create a green travel plan is to participate in a eco-friendly experience, engaging the out of doors with environmentally sustaining practices. However, it is not always possible to plan a vacation or business trip with camping as the mode of accommodations. The hotel industry has engaged the concept of green practices in order to present themselves as being environmentally friendly. As exampled in Table 1, which is table 6.4 from Yudelson (2008, p. 117), there are a series of ways in which green practices will benefit a hotel from a business point of view. As an example, in the United States, the Hilton Hotel in Vancouver, Washington received certification at the silver level for a modest investment in each room which provided ten times that in publicity returns (Yudelson 2008, p. 117). Seemingly small activities can provide a large benefit towards both green accreditation and towards
Behavior, Needs, and Motivations in a Hotel Environment Name University Class Behavior, Needs, and Motivations in a Hotel Environment 1. Introduction In researching the trends in a hotel, it is important to understand the way in which to approach marketing research in order to appropriately address any deficits in the services that are being offered and any markets that could be reached with reasonable adjustments…
Specifically, the articles Greed in the Name of Green by Monica Hesse and Why Bother? by Michael Pollan discuss the necessity of changing consumer behavior for environmental welfare. In Why Bother?, Michael Pollan argues that “the Big Problem is nothing more or less than the sum total of countless little everyday choices, most of them made by us.
From this article, it can be noted that the counselor learned mainly two things from Steve. He discovered that perseverance and self determination are essential elements to success. Steve suffered from physical and psychological impairments which traumatized him after being attacked by an unknown assailant but he fought hard to overcome the challenges posed by the injuries which were described by health care professionals as permanent.
Much of the information relates to that of Gladwell and Jean Twenge. The study further denotes the environmental theory of human behavior by Gladwell in relation to individuals having a better understanding of their real selves and environmental triggers.
In general, for a major purchase there are six stages to the Consumer Buying Decision Process. It is important to realize that the actual purchasing is only one stage of the process and not all decision processes end up in a purchase. Besides it is also important to realize that it is not necessary for all the purchases to follow all the 6 stages.
The employees must work as a synchronized team in order to serve the needs of the guests. Each aspect of the service must contribute flawlessly to the guests stay in order to create a foundation of satisfaction to their guests. The importance of this is that
In education, it is vital that both learners and teachers find ways to maintain keen, enthusiastic approaches to learning. Certainly, much is made of finding ways to keep students motivated: it is also essential that teachers
This report will provide a unique opportunity to advance the understanding of consumer behaviors and investigate the marketing strategies companies apply in the duty-free market. The purpose of this paper is to investigate the expectations and perception duty-free customers have on three factors: Offer, Customer Service and Atmosphere.
16 pages (4000 words)Essay
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