A business plan for La Italia Ristorante italian restaurant

A business plan for La Italia Ristorante italian restaurant Essay example
Masters
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Marketing
Pages 16 (4016 words)
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Passion for authentic Italian food is what prompted the management team to conceptualize La Italia Ristorante, the newest Italian full service restaurant located at the Edgware Station in London…

Introduction

CURRENT SALE MIX 8 III. MARKET AND COMPETITION 8 A. DESCRIPTION OF CUSTOMER 8 B. CUSTOMER OCCASSIONS, NEEDS AND BENEFITS 9 C. MARKET SEGMENTS 9 D. MARKET SIZE IN THE AREA 10 E. LOCATION OF CUSTOMER AND FLOWS 10 F. MARKET PROJECTS OVER THE PERIOD 10 G. COMPETITIONS 10 IV. COMPETITIVE BUSINESS STRATEGY 12 A. PRICING POLICY 12 B. PROMOTIONAL PLANS 12 V. FORECAST AND RESULTS 16 A. OPERATIONAL BUDGETS 16 B. BUSINESS OBJECTIVES AND ACTION PLANS 19 VI. CONCLUSION 19 I. EXECUTIVE SUMMARY Passion for authentic Italian food is what prompted the management team to conceptualize La Italia Ristorante, the newest Italian full service restaurant located at the Edgware Station in London. Geared towards providing the target market with only the best when it comes to Italian cuisine, La Italia Ristorante’s operations will be focused on providing good food, served by an excellent team, within a restaurant that offers the perfect ambiance for fine dining. The crew will work towards making a mark among its customers by offering a unique type of service the ‘La Italia Ristorante’ way. As a start-up business, it recognizes the challenges that the team faces, first of which is the presence of many competitors within the area, and in the whole of London. The company has to have a way to get a chunk of the market share, develop loyal customers and achieve its business objectives. ...
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