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An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market - Dissertation Example

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An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market

ideographic 24 3.3.3 Cross-sectional vs. longitudinal study 25 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 29 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 31 3.5.2 Scaling 32 3.5.3 Ethical Issues in Collection of Data 32 3.5.4 Data Analysis Technique 32 3.6 Conclusion 33 References 34 Appendix 1-A: Questions for Interview 38 Questionnaire for Interview 38 Appendix 1-B: Questionnaire for Survey 41 Questionnaire on Consumer Perception 41 Table of Figures Figure 1: Literature review process flow followed for this study (reference) 5 Figure 2: The concept of branding (VanAuken, B., 2004) 7 Figure 3: The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C. ...Show more

Summary

An investigation into the impact of branding on growth of tablet computer for the UK market Introduction part (2011) Contents Table of Figures 4 List of Tables 5 Photo Credit 5 Chapter 1: Introduction 1 1.1Introduction 1 1.2 Background 1 1.3 Research Significance 2 1.4 Purpose of study 2 1.4.1 Aim of Research 3 1.4.2 Research Objectives 3 1.5 Methodology 3 1.6 Chapter Summary 3 Chapter 2: Literature Review 5 2.1 Introduction 5 2.1 Concepts and definitions 5 2.1.1 Brand 5 2.2 Significance 7 2.3 How branding works 9 2.3.1 Perception 9 2.3.2 Brand perception triggers 10 2.3.3 Building strong brands 11 2.4 Branding in technology markets 11 2.4.1 The Branding Process 11 2.4.2 Peculiarities of tech…
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