ideographic 24 3.3.3 Cross-sectional vs. longitudinal study 25 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 29 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 31 3.5.2 Scaling 32 3.5.3 Ethical Issues in Collection of Data 32 3.5.4 Data Analysis Technique 32 3.6 Conclusion 33 References 34 Appendix 1-A: Questions for Interview 38 Questionnaire for Interview 38 Appendix 1-B: Questionnaire for Survey 41 Questionnaire on Consumer Perception 41 Table of Figures Figure 1: Literature review process flow followed for this study (reference) 5 Figure 2: The concept of branding (VanAuken, B., 2004) 7 Figure 3: The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C. 8 Figure 4: Belief and perception systems in humans 9 Figure 5: Brand archetype triggers and benefits 10 Figure 6: Three dimensions of benefits in positioning technology brands 15 Figure 7: Operating systems of the current tablets in the market. 17 Figure 8: Three important markets for tablet PCs 18 Figure 9: Primary research process for the study 21 Figure 10: Decision making queries for research design 23 Figure 11: The sampling designing process 27 Figure 12: Variables chosen to be measured for the study 30 List of Tables Table 1: Branding in technology markets vs. consumer packaged goods markets 13 Table 2: Tablets currently in the market 16 Table 3: Comparison of quantitative and qualitative research on key issues 26 Table 4: Key terms in sampling and population 27 Photo Credit Cover page: http://eastprovidencehighschool.com/townie/wp-content/uploads/2011/03/e3295c9frs_fK1KW_54.jpg Onion in page 8: http://mocoloco.com/art/upload/2007/12/purple_onion/chumley_onion.jpg Chapter 1: Introduction 1.1 Introduction This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing. 1.2 Background In the information age, two things have invaded into most of individual’s life – one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and increasing mobility of the personal computer; and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers’ preference for larger and larger mobile phones and smaller and sleeker laptops. With the release of iPad in April 2010, Apple created a revolution of table computers, even though a host of other companies such as Dell Streak, Samsung Galaxy tab, Blackberry PlayBook, HP Tablet, Asus Eee
An investigation into the impact of branding on growth of tablet computer for the UK market Introduction part (2011) Contents Table of Figures 4 List of Tables 5 Photo Credit 5 Chapter 1: Introduction 1 1.1Introduction 1 1.2 Background 1 1.3 Research Significance 2 1.4 Purpose of study 2 1.4.1 Aim of Research 3 1.4.2 Research Objectives 3 1.5 Methodology 3 1.6 Chapter Summary 3 Chapter 2: Literature Review 5 2.1 Introduction 5 2.1 Concepts and definitions 5 2.1.1 Brand 5 2.2 Significance 7 2.3 How branding works 9 2.3.1 Perception 9 2.3.2 Brand perception triggers 10 2.3.3 Building strong brands 11 2.4 Branding in technology markets 11 2.4.1 The Branding Process 11 2.4.2 Peculiarities of tech…
This sector is characterized by high degree of uncertainty in terms of competition, technology and the markets. Therefore, the traditional marketing tools are no more applicable as consumer needs and demands are ever-changing. Apple is the largest publicly traded in the world by market capitalization, but it had suffered a setback in the early 1990s.
Summary 3.1 Conclusion 3.2 Recommendation Bibliography APPENDICES Appendix A Appendix B Appendix C Appendix D Relationships among Economic Growth, Inflation, and Stock Market Returns: An Empirical Analysis of the United Kingdom 1. Introduction Research of global stock exchanges has revealed relationships between the movement of stock market rates of return over time and economic variables.
The research used quantitative methods of data collection and analysis and used a survey method of data collection. It involved 50 employees in the survey, five each from the ten selected stores. The stores and the employees were selected using judgemental convenience sampling method.
Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.
gy markets 15 2.6. Branding in the tablet industry 19 2.7 Chapter Summary 22 2.8 Research Hypothesis 23 References 24 Appendix 1: Questionnaire 28 Questionnaire on Consumer Perception 28 Perception on branding practices 28 Perception on tablet PCs 31 Tell us about your self 31 Table of Figures Figure 1: Literature review process flow followed for this study 7 Figure 2: The concept of branding 9 Figure 3: The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.
The idea was to combine their best features and support or address each other’s weaknesses in order to determine the role of social media in the branding for tablet computers. The result, as has been expected, was an effective investigative framework that would comprehensively and credibly cover all possible dimensions to the subject of this study.
Only 18 per cent of the respondents presently own a tablet PC and only 10 per cent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 per cent respondents opined that they will recommend their family members and friends to buy a Tablet PC.
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
Customers respond to admired media about well-being and environmental impacts of pesticides, genetically-modified organisms as a consequence, individual’s awareness and demand in organic food have developed speedily. Consciousness regarding organic foods and ill-effects of foodstuff has led customers in UK to change from conventional to organic.
11 pages (2750 words)Dissertation
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