Start-up company- Marketing/Social Media Strategy

Masters
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Marketing
Pages 4 (1004 words)
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SeasonalBids Social Media Strategy Hart OVERVIEW OF GOALS & DELIVERABLES I am pleased to provide a proposal to Seasonal Bids for development of a comprehensive social media strategy that will provide this start-up company with the knowledge and tools needed to achieve the following goals: • Increase engagement with members—and prospective members • Better position organization as an information leader to both members and prospective members • Stimulate greater awareness of Seasonal Bids and create member growth • Convey information and perspective, e.g., media and trends, to key stakeholder groups • Strengthen advocacy efforts by expanding its reach • Facilitate communication am…

Introduction

ong members and nonmembers • Promote SeasonalBids, events, services, products and best practices • Monitor for feedback BENEFITS OF A SOCIAL MEDIA MARKETING STRATEGY Social media and an extended presence online can go beyond member acquisition and retention. The Word of Mouth Marketing Association (WOMMA) has identified five broad categories of influencers. Constituents that SeasonalBids wants to build relationships with (neighborhood leaders, members of the community) have a channel of influence within social media and social networks. ...
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