Marketing Plan - XYZ - Essay Example

This report will introduce competitor analysis that will focus particularly on the SWOT analysis for this business. At the micro environment the focus is on the economic and social forces and to a minor extent the regulatory forces that prevail at this level; in particular it will be a focus on the patient, client and employee analysis and the importance of these relationships. Patients have come to expect a comfortable and courteous environment provided by empathic staff that stresses the interpersonal dimension of the quality of health care service with higher quality service present to improve clinical outcomes and patient and doctor satisfaction whilst reducing cost and increasing value This discussion declares that at the National level the influences on the practice can predominately be political in the sense that the Government is the regulatory body of medical laws.

The Government is also the provider of much of the medical income through its Medicare system, the Medicare system facilitates a higher uptake of all medical services and regulates the rebates returned for those services. This comes about by its funding of Medicare and Department of Veteran Affairs rebate for both private and public patients which is the major source of the practice income as each procedure or consultation provided attracts a rebate. The most predominant force at the meso environment level is the GPs.