set size and search type effect on search time during visual search task - Essay Example

Only on StudentShare

Extract of sample
set size and search type effect on search time during visual search task

Feature Integration theory There are a number of researches with various stimuli, while most prevalent idea proposed for human visual search comes from A. Treisman (1980), who conducted a research illustrating Feature integration theory. It asserts that a visual search is faster in presence of dissimilar background and the number of distracters involved in background do not affect the time consumption in case of a feature search (a search that involves identification of a direct feature like color, shape, orientation or curvature). On the other hand, a conjunction search is affected widely with the number of distracters presented in the background. A conjunction search is defined as a search which does not involve a direct feature but a similarity of multiple features among the various objects. (For example ‘blue square’ has similarities with ‘blue triangle’ and ‘red square’.) Consequent of the propositions, feature integration theory illustrates that those two searches consists of different methodology for human visual search. Those methods are characterized as parallel searches and serial searches for feature and conjunctive patterns. ...
Download paper

Summary

‘Set-size and search type effect on search time during visual search task’ Introduction In visual search tasks, there are numerous factors that affect search time consumption on a variety of basis. A visual search task, including the number of objects to be recognized and synchronized consciously in an order, requires a timed recognitions and arraying that can be measured over a number of patterns…
Author : gia78

Related Essays

Impact of Financial Meltdown on Luxury Fashion Goods Market and the Way Forward Online Selling
The paper tells that during the last decade, the international economy has witnessed inflation, recession and other serious economic hazards. It had raised serious concerns for the future of world economy. The developing countries of the world were most affected in the economic turmoil. This also had an impact on the global fashion commodity industry. To counter the effect the industry players used new demands and reformed the luxury goods industry. Study of the performance of the key player in the market like Philippe Rousseau reflects the impact of the economy on the market for the luxury...
37 pages (9287 words) Dissertation
Summarize "How to Select Search Keywords for Online Advertising Depending on Consumer Involvement: An Empirical Investigation"
In terms of specific marketing elements, the key word search areas have seen a particular upsurge. The article discusses how the efficacy of Internet advertising is determined by examining return on investment (ROI). In these regard, a two part structure of brand awareness and click through rate. This is an important notion, as the research demonstrates that keyword advertising is significantly more successful than banner advertising when efficacy is measured through click through rate standards. The article then considers the essential elements advertisers must consider when constructing key...
5 pages (1255 words) Essay
Estimate the Market Size
Noarlunga centre is an attractive place due to the reason that it covers the residential, commercial and parkland region. Moreover, the recent growth and development is another feature that makes it an eye-catching place (City of Onkaparinga, 2011). Stage lives including the living theatre, concert and visual arts are one of the product types available at Hopgood Theatre. According to the statistics, it has come to conclusion that adults that age 15 years and above living in South Australia are the main stakeholders that have an interest in arts and theatre. In addition, approximately 38...
3 pages (753 words) Case Study
Social Media and Mobile Search Marketing in Saudi Arabia
As the discussion stresses the marketers participating or rather using the Internet should therefore begin developing their campaigns in the service. This is in view of the infrastructural developments going on and the profitable nature of ecommerce within the country. There are predictions made that suggest that Internet spending is going to be on the rise as more of the wealthy people in the nation get faster access to the Internet. This is in addition to the improvements being made in payment gateways to facilitate safer and faster transfers of funds. It is therefore the ideal moment for...
5 pages (1255 words) Research Proposal
How the simple search engine became a leader in the technology industry?
Google has reported big increases in sales and profits for the first quarter ended 31 March, 2005 as web advertising and sponsored search revenues continue to grow. The search engine company reported net profits of $369.2m (?205.1m) on sales of $1.26bn for the quarter. This compares with a net profit of $64m on sales of $651.6m for the same quarter last year (Savaas, 2005) In 2005, Google joined the list of 100 most powerful companies in the world. Google’s revenues increased steadily over the last few years. Even though Google started as a search engine company, they have many other product...
4 pages (1004 words) Term Paper
Hewlett-Punning Case: Questionnaire Design Sampling and Sample Size
This might not necessarily be an authentic manner (Malhotra, 1999). The questionnaire I have developed is in line with the principles of questionnaire design sampling. I have developed it in such a way that it avoids questions that are double-barreled. These are questions where a single question seeks for a response regarding two different topics at the same time. It becomes difficult to respond to such questions in the event that the answer regarding one of the topics is different from that regarding the other topic (Malhotra, 1999). I have also made the questionnaire in such a way that it...
3 pages (753 words) Case Study
impact of advertising and branding on consumer buying behavior for automobiles industries in india
Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication....
48 pages (12048 words) Dissertation
Got a tricky question? Receive an answer from students like you! Try us!