Human memory appears to consist of a number of systems. Outline ways in which these have been described and examine the evidence

Human memory appears to consist of a number of systems. Outline ways in which these have been described and examine the evidence Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
Human memory consists of systems used for storing and recalling information such as personal experiences, facts, emotions, procedures, skills and habits (Tulving 2006). Different scientific disciplines have examined various aspects of memory from diverse perspectives and as a result, the topic has been subject of intense debate and controversies…

Introduction

Neuropsychological perspective describes and classifies human memory systems using various methods. One of the approaches is classification by dissociation, where the evidence for the method is derived from clinical and experimental observations concerning the working or functioning of the memory (Tulving 2006). Using this approach, human memory consists of three interrelated subsystems namely short-term sensory storage (STSS), working or short-term memory (STM) and long-term memory (LTM). Short-term sensory storage system is fast and automatic system that stores information for a period of less than one second. The sensory system perceives and stores visual and auditory information temporarily (Tulving 2006). According to Baddeley (1997), dissociation contributes an important but insufficient condition for classifying tasks in various categories and making conclusions about memory systems and subsystems. However, credible evidence supporting the multiple memory systems have been provided by congruence of findings from experiments in neuropsychological, neurochemical and developmental studies. ...
Download paper
Not exactly what you need?

Related papers

Portable water purification systems
With a fast growing world population, demand for water has massively been on the rise. The need for not only safe but also clean water ideal for human consumption has been a great challenge to the developing world. This has been further compounded on by contamination of the scarce water resources in those areas by various contaminators such as animal waste, human disposal waste, landfills,…
HMI Systems
These human machine interface systems do give people ability to control operations, a system or processes. They incorporate all the necessary features enabling a user to touch, hear, see, or even use them to do certain control operations while receiving instant feedback at the same time. An environment of harmonious and efficient process is created. Communication with these machines is achieved in…
"Marketing Plan" ,, as required in the Outline
By providing an overview of the geographical markets, overall sales/market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the reader/researcher is able to determine a great deal with regards to what may take place within the future without ever having to suffer the risk and danger of blindly…
Marketing Plan Outline
Market Summary: This section provides the credibility of entering the chosen market of Bakersfield. Currently people are more reliant on dry cleaning services for being busy and over equipped with the work-life balance. This factor provides the company to enter the market with newer and better facilities, like home deliveries. SWOT Analysis: reveals that currently the company has the resources and…
" memory / personality " consumer behaviour unit
Similarly, the interest of marketers also includes the perception of the consumers with inclusion of filtering and storage of memory. Most marketing firms rely on memory in ensuring that they meet their targets. Models of Memory Standard Model This type of memory is devoted to show that the memory of human beings is easily affected by the position of an item that is placed sequentially on list.…
How Businesses Use Learning & Memory to Affect Consumers
If we look at the apple, you can directly say that it means high quality and luxury of computers, if we say it is Mercedes luxury cars and sports cars BMW means (Natale 2007 45-52). Those traders have learned to their brand, successfully using touch system and stimulus. They may even offer its popular brand for rent to other companies that are not brand ill bred with the negative image. Discussion…
How Businesses Use Learning & Memory to Affect Consumers
What makes the study of memory so complicated is that humans have disparate methods by which information is encoded and retrieved, which is largely dependent on the level to which the human finds information relevant and important. Marketers, today, seem to understand these differences in learning and memory processing and generate marketing content (i.e. advertisements, banner ads or even digital…