Maritime Marketing - Essay Example

Only on StudentShare

Extract of sample
Maritime Marketing

Drivers in favour of monetary impact are generated by SWOT analysis in order to prepare the strategies for port industry. Therefore, the use of SWOT analysis upon strategic planning process will be highlighted for maritime industry. Marketing Mix The elements of marketing mix can be grouped into four primary variables i.e. ‘Price’, ‘Product’, ‘Promotion’ and ‘Place’. The number of P’s can be extended i.e. ‘People’, ‘Process’ and ‘Physical Evidence’ to describe the service sector as well. Each element of marketing mix is inter-related with another. Promotion depends on the nature of products or services. Through the process, it reaches the customer and it influences the pricing of the product. Marketing mix helps to attain organisational objectives. Marketing mix has to be prepared in such as way that it fulfils the customer satisfaction. Place is a key factor affecting port industry. From the site of the port authority offering locations to transport companies and industries, the supply characteristics require to be hand in hand with the demand needs i.e. to be competitive with other ports. The product once manufactured, packed, priced and promoted is ready for customers. It consists of distribution channel. Number of channels directly influences the price of the product. Source: (NOS, n.d.). ...Show more

Summary

Maritime Marketing
Marketing Mix
Evaluation of Marketing Strategy
Niche Marketing
Report
The study is based on the analysis of marketing strategies related to maritime industry…
Author : zeffertz
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Maritime Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Lockheed Martin Aeronautics Companys Marketing Practices
The study analyses various strategies that the company applies in its marketing, evaluating how each strategy effectively works for the company and how it has enabled the company overcome competition in the market segment it operates. The study also samples some of the products that the company provides for its customers.
8 pages (2000 words) Term Paper
Situational Analysis Report about Toyota in Australia
Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company that deals with manufacture and sale of vehicles. Toyota Corporation is ranked as the largest automobile manufacturer in the world. It supplies car to several automotive companies across the globe.
4 pages (1000 words) Essay
Marketing
Moreover, it was in my personal capacities that I observed the greatest changes. I tend to move towards courses that introduce me to new concepts and force me to re-examine any old beliefs that may not be authentic. This is why the course on financial service marketing was so intellectually stimulating for me.
8 pages (2000 words) Essay
Marketing
MARKETING . Marketing Effective Positioning Is Vital Element of International Brand Strategy According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.
5 pages (1250 words) Essay
Global Marketing Plan
The consistent long term strategy of company has doubled the revenue and increased the profits by more than five years in the last decade. Furthermore, the order book of the company also provides the excellent vision of future growth of the company along with good opportunities in order to effectively meet the profits margin and cash flow conversion.
16 pages (4000 words) Admission/Application Essay
Marketing
Case study Name: Institution: Introduction Marketing is a management process that deals with the production promotion. The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues.
2 pages (500 words) Essay
Marketing
The role of marketing in effective implementation of strategic planning process is determined by how different types of marketing organizations, programs and policies work better under different strategies. Different strategies of a business are accompanied by functional policies and competitive devices such as customer service, advertising and product quality (Dodds, B.
4 pages (1000 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Marketing Brief about Charles Sturt University's Faculty of Business
Advertising and marketing at business faculty of CSU is to build customer self-assurance, attract fresh customers, and keep current customers coming back and assist make the faculty lucrative. It is not an easy task to accomplish all these objectives
6 pages (1500 words) Essay
Internal Marketing: Knowledge Management
The e-commerce and online business has really facilitated the people nowadays. They can draw money, deposit money, transfer money and shop nay thing on the internet in seconds. People can also share the information with the people from various countries. The internet has really brought a revolution in the world of information technology.
22 pages (5500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT