Only hedonic orientation and convenience were agreed upon by the sample of university students. Thus, these are the drivers of their continued patronage of online shopping. Generally, consumers are attracted by the convenience of online shopping since customers could purchase items without leaving their place. Moreover, canvassing online could be done more efficiently, which enables consumers to make better decisions by purchasing items at the lowest price available. However, security concerns have affected the intentions of consumers to conduct online transactions. Certain consumers would prefer to gather information about a product rather than purchasing it online. Recommendations were then presented based on the gathered outcomes. Chapter 1 Introduction 1.1. Background of the Study Electronic commerce is widely considered to be one of the most fundamental components of Internet usage. Online shopping has also been noted as third of the most popular activities conducted through the Internet, after web browsing and messaging. Online shopping has gained much considerable attention compared to common Internet activities, such as obtaining news or entertainment information (Foucault, and Scheufele 2002). ...Show more
Analysis of the Consumer Behaviour of University Students towards Online Shopping Abstract The study aimed to examine the online shopping orientations of university students and the benefits that they perceive from such online transactions. These factors were then studies in relation to their attitudes toward the online shopping process…
The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.
Monroe, Sinclair, and Wachinger (2009) have discovered that retail has been affected quite severely in the European countries because of the economic crisis. As a result, many retailers have had to struggle in order to survive these financially unviable conditions.
7 Research limitations 25 3.8 Summary 25 4.Findings and analysis 26 4.1 Personal information and demographic profile of the sampling unit 26 4.2 Recognition on tablet 27 4.3 Overall comments to tablet 30 4.4 Conation to tablet 31 4.5 Cross tabulation of data 32 4.6 Summary 36 5.Observations and conclusion 37 5.1 Observations and inferences 37 5.2 Conclusion 39 References 42 Appendix A 45 Appendix B 50 Abstract Technology products and services are driving markets in the present economic environment.
Consumer behaviour is the activities which people undertake when obtaining, consuming and disposing of products and services (Blythe, 2008, p. 56). The fundamental basis of marketing should be that the customers are at the centre of everything the firm does.
Contrary to this, approximately 23% of the managers make use of online travel booking systems as an opportunity to embrace novelty, more agent options and mobility (Janda, Trocchia, & Gwinner, 2002). The strengths associated with traditional travel agency as opposed to online ravel booking can also be regarded as being complete travel packages, offer available information, personalized information, have certainty when it comes when it comes to preservation, provides guarantee in relation to the personal security of the consumers and ensure compensation for consumers in the event of any damages while accessing the travel services.
Brdicka (1999) asserts that “the first reference on the influence of modern technology on the social issues appeared in works of some sociologists in the late sixties of the 20th Century.” Today, it is clear what the influence of modern technology is on social issues.
Mobile commerce is the combination of internet and mobile phones which optimizes consumer convenience while making it possible for a wider audience to gain from this development. The success of m-com depends to a large extent on adoption of technology. While the Asian countries have surged ahead in m-com applications, many Western countries lag behind.
Management Science happens to be a scholarly journal which publishes research papers on topics related to management, information technology, innovation, entrepreneurship and organization. Consumer buying behaviour is positively associated with the Business administration and Management Science pathway.
With increasing demand from the customers mobile phone companies are offering a wide variety of products. These products have a vast combination of features. Simultaneously, these companies also compete with one another in order to offer the product at the most reasonable price.
1-2; Hsu and Bayarsaikhan, 2012, p. 167). Specifically, internet has been used in among other means the aid to trade and shopping. From the ‘Nielsen Global Consumer Report June 2010’, online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p.
17 pages (4250 words)Dissertation
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