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The case, written by Yoffie and Slind (2008) focused on the evolution of Apple, Inc. as an organization that revolutionized the technological industry. …
“Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. With the latest generated success from non-PC products, Jobs, currently the CEO is faced with the dilemma of evaluating Apple’s current performance in view of future prospects. The question that is to be responded to is: Was Apple’s recent success just another temporary “up” in its up- and-down history, or had he finally established a sustainable strategy for the company? The case is hereby assessed by addressing the questions enumerated below. I. Current Situation A. Current Performance In the 1980’s Apple’s competitive advantages focused on the following: (1) possessed strong corporate position and image as a pioneer manufacturer and marketing of easy-to-use computer for a wide range of clientele; (2) begun to exhibit excellence in product design; and (4) launched a successful Initial Public Offering of their shares. However, during this period, Apple was reported to “rely on proprietary designs that only Apply could produce” (Yoffie & Slind, 2008, p. 2) in contrast to IBM’s “open” system which enabled other computer producers to clone. ...
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