StudentShare solutions
Triangle menu

On Apple - Case Study Example

Nobody downloaded yet

Extract of sample
On Apple

“Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. With the latest generated success from non-PC products, Jobs, currently the CEO is faced with the dilemma of evaluating Apple’s current performance in view of future prospects. The question that is to be responded to is: Was Apple’s recent success just another temporary “up” in its up- and-down history, or had he finally established a sustainable strategy for the company? The case is hereby assessed by addressing the questions enumerated below. I. Current Situation A. Current Performance In the 1980’s Apple’s competitive advantages focused on the following: (1) possessed strong corporate position and image as a pioneer manufacturer and marketing of easy-to-use computer for a wide range of clientele; (2) begun to exhibit excellence in product design; and (4) launched a successful Initial Public Offering of their shares. However, during this period, Apple was reported to “rely on proprietary designs that only Apply could produce” (Yoffie & Slind, 2008, p. 2) in contrast to IBM’s “open” system which enabled other computer producers to clone. The result of this on Apple’s financial performance during the 1980s was a drop in their market share by 6.2% in 1982; decreased net income from 1982 to 1984 by a significant 17%. The condition necessitated removal of Jobs as in charge of operations and eventually made him to decide leaving the position to Sculley, a previous CEO from Pepsi-Cola in 1983. The financial performance of Apple reflected an up-and-down history of financial success. The selected financial highlights presented in Exhibit 1 indicate increasing trends from 1981 to 1996 with a sharp decline in 1998. The upward trend likewise continued to be exemplified from 1998 onwards. The latest financial figures from the time Apple focused on non-PC products in 2001 attest to the increasing pattern, ending with net sales of $24 billion in 2007 to $24.6 billion for the first to third quarters of 2008. Likewise, net income improved considerably from only $65 million in 2002 to almost double to $3.7 billion for the first three quarters of 2008 (Yoffie & Slind, 2008, p. 16). The composition of net revenues for Apple come from Macintosh products and non-PC products with majority of revenues accounted for by the non-PC products (70%). From Exhibit 1b, it can be deduced that financial success was mostly attributable to the iPod, seconded by portables. Other fast moving products were desktops and other music products. Data from Exhibit 1c provides information that supports that more than 61% of net sales in the first three quarters of 2008 came from the U.S., followed by Europe (33%) and the remaining sales coming from Japan. Exhibit 2 indicated that the share prices for Apple rose sharply, starting in 2002 and more abruptly after 2006, consistent with the introduction of the iPhone in the market. On a global scale, however, the financial figures indicate that worldwide PC share had actually been steady at an average of 2.5% since 1997 (Exhibit 3). Apple’s gross margin has bested other competitors, particularly Hewlett-Packard and Dell (35% in 2007) (Exhibit 5). Comparing their net income to those of its competitors, Apple’s net income of $3.5 billion in 2007 was only almost similar in amount to Dell ($2.9 billion). All other competitors topped the net income according to the following positions: Microsoft ($14 billion), Hewlett-Packard ($7.3billion), and Intel ($7 billion). B. Strategic Posture During the governance of Sculley and just ...Show more

Summary

The case, written by Yoffie and Slind (2008) focused on the evolution of Apple, Inc. as an organization that revolutionized the technological industry. …
Author : hheidenreich
Case Study on Apple essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Case Study on Apple"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Apple Case Study
All these elements together provide the company with a set of competitive advantages over its rivals. Software engineering industry, hardware manufacturing industry, and retail industry form the basis for Apple business model. The winning business model has given the company a unique position in the market.
5 pages (1250 words) Case Study
Case Study-Apple in 2010
The introduction of the iPod in 2001 led a transformation of turning Apple from a computer company into a consumer electronics company. The sales of the iPod skyrocketed after the firm created the iTunes division in 2003 which enabled customers to purchased single songs legally by downloading from the online iTunes store.
5 pages (1250 words) Case Study
Two separate cases study. the first one is Case Analysis-Apple 4 pages /1000 words, and the second one is Case Analysis-Samsu
The change of the company name was an implication that the products of Apple will not only be limited to an innovative technology of computers but also to the expanding new ideas in creating different electronic devices such as phones, music players, and others.
8 pages (2000 words) Case Study
Apple
Apple Case Study Answer 1 The products of the company being high on quality as well as innovative features are highly demanded by consumers of all age and sex. Most of the consumers in the developed markets like USA, Canada etc. highlight that the usage of Apple’s products provides them with a style quotient while, customers of the developing markets attach the usage of this product as a symbol of status among their peers.
21 pages (5250 words) Case Study
Case Study 1: Apple
Apple Inc. operates within consumer electronics, computer hardware, software and digital distribution industry (Augenti, 2010). The organization is popular for its creativity and value addition in product categories. The major product lines of Apple Inc. are Mac Computers, iPod music player, iPad tablet computer, iPhone smart phones, iTunes media browser and software including iOS and OSX.
6 pages (1500 words) Case Study
Business Strategy - case study of Apple Inc, and Dell Computers
In 2001 it was assumed that Apple was simply a ninch player with a captive market and that Dell was a mass producer that won market share by outstanding levels of cost competitiveness. How true is this in 2009' Your answer should show an understanding of the recent history of the firms, strategy utilized and the conditions of the market today.
5 pages (1250 words) Case Study
Apple Case Study
However, the impact of technology cannot be underestimated in the exponential growth of Apple in the last decade or so. Q2) The concept
1 pages (250 words) Case Study
Case Study 1: Apple
The organization is popular for its creativity and value addition in product categories. The major product lines of Apple Inc. are Mac Computers, iPod music player,
6 pages (1500 words) Case Study
Apple Case Study
Some customers argue that they are satisfied with features with the new less costly devices such as the Apple air and they plan how they can buy other mobile tablet devices after a short period when their prices
1 pages (250 words) Case Study
Apple case study
All the sales segments of the company experienced an increase. In essence, the high standard of performance of Apple in 2009 was attributed to the fact that the company has nine positive changes against three negatives during the same period. The
3 pages (750 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment