Consumer Behaviour in the UK high street clothing sector - Essay Example

Only on StudentShare

Extract of sample
Consumer Behaviour in the UK high street clothing sector

Particularly, UK and US can be regarded as the innovators of industry trends. Subsequently, the retail industry in these regions is substantially competitive, organized and efficient with the growth rate of 35%. The feature of urbanization has transformed the retail format of these countries with innovative tactics and business strategies. Wal-Mart, Mark & Spencer, Morrison, Tesco and Sainsbury are some of the leading chains of UK retail industry. The introduction of global competitors on board have not only enhanced the competition in retail sector but also have groomed the taste of consumer base resulting in the wide diversity towards brands and trends with an exceptional taste. (Experian, nd). In the year 2,000 the spending of consumer (worldwide) estimated on clothes marked the figure of US$1 trillion. (al., 2006) Current consumer behavior concepts; Consumer Behaviors is the study of people buying patterns, depicting the what, when and why aspects of buying. Effective understanding of buyer decision making process with social and economical concerns is necessarily to be evaluated in an attempt to understand people’s want and expectations for successful growth. Consumer buying behavior in retail industry is supported by set of six consecutive actions that include: Need / Want acknowledgment. Information hunt Evaluation of substitutes. ...
Download paper

Summary

Consumer Behaviour in the UK high street clothing sector 12/09/2011 UK consumer retail sector; All the companies of the recent age have been thoroughly affected in wake of the globalization and its consequences from the beginning of 1990s. The effects have been felt in a broader perspective…
Author : klittel

Related Essays

Marketing high street fashions
12 pages (3012 words) Essay
Retail industries in UK
14 pages (3514 words) Dissertation
Retail Industry in the UK for the Last Quarter of 2011
10 pages (2510 words) Essay
An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street
8 pages (2008 words) Literature review
The ideas and practices associated with marketing emerged in response to the challenges posed by mass production, and these idea
6 pages (1506 words) Essay
Consumer Behaviour
7 pages (1757 words) Essay
Analysis of the Walt Disney Company
4 pages (1004 words) Speech or Presentation
Consumer Behaviour
6 pages (1506 words) Coursework
Consumer Behaviour
4 pages (1004 words) Assignment
Global issues and fashion marketing
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!