StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Consumer Behaviour in the UK high street clothing sector - Essay Example

Nobody downloaded yet

Extract of sample
Consumer Behaviour in the UK high street clothing sector

Particularly, UK and US can be regarded as the innovators of industry trends. Subsequently, the retail industry in these regions is substantially competitive, organized and efficient with the growth rate of 35%. The feature of urbanization has transformed the retail format of these countries with innovative tactics and business strategies. Wal-Mart, Mark & Spencer, Morrison, Tesco and Sainsbury are some of the leading chains of UK retail industry. The introduction of global competitors on board have not only enhanced the competition in retail sector but also have groomed the taste of consumer base resulting in the wide diversity towards brands and trends with an exceptional taste. (Experian, nd). In the year 2,000 the spending of consumer (worldwide) estimated on clothes marked the figure of US$1 trillion. (al., 2006) Current consumer behavior concepts; Consumer Behaviors is the study of people buying patterns, depicting the what, when and why aspects of buying. Effective understanding of buyer decision making process with social and economical concerns is necessarily to be evaluated in an attempt to understand people’s want and expectations for successful growth. Consumer buying behavior in retail industry is supported by set of six consecutive actions that include: Need / Want acknowledgment. Information hunt Evaluation of substitutes. Buying decision Buying Post Purchase Evaluation. A Model of influencing factors will illustrate various grounds influencing consumer behavior. (Phillip Kotler, 2003) However, the most influencing factors that underpin the ultimate buying decision of consumer are the psychological factor that is being controlled by features like motivation, perception, believes & attitudes and learning. The role of advertising in controlling the psychological factor to steward the others cannot be under estimated. A commentator on American literature claims that, “Advertisements are the pervasive part of the American aural and visual environment. It is impossible to ignore their wider role in providing people a general education in goods, status, values, social roles styles and art”. (Phillips, 1997) (Agnes Nairn) The role of advertising can be regarded as factor to mould consumer towards a specific pattern. The different media outlets used for advertisement includes radio, TV, billboards, internet and even the walls. In the broad spectrum the “can do” aspects of advertising plays a major role in the growth of consumption. A research conducted to unfold the fact witnessed attitude shifts when “shame campaign” was jointly launched by department of Environment in Belfast and National road safety council in Dublin in November 2000. Attitude shifts were monitored by researchers among the core target of 17-24 males and massive increase in understanding that even one drink would affect driving were found as below: ("Industry as a partner for sustainable developments") Marketing Research and Strategy; The role of Marketing Strategy in the words of John Scully can be defined as a series of integrated actions leading to a sustainable competitive advantage. Competitive advantage depicts development of features which are not simultaneously implicated or discovered by competitors. On the wide spectrum a successful strategic marketing management draws its objectives from the corporate mission of the organization, driven by organizational values and embedded in company’ ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behaviour in the UK high street clothing sector Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/4023-consumer-behaviour-in-the-uk-high-street-clothing
(Consumer Behaviour in the UK High Street Clothing Sector Essay)
https://studentshare.net/marketing/4023-consumer-behaviour-in-the-uk-high-street-clothing.
“Consumer Behaviour in the UK High Street Clothing Sector Essay”, n.d. https://studentshare.net/marketing/4023-consumer-behaviour-in-the-uk-high-street-clothing.
  • Cited: 0 times

Summary

Consumer Behaviour in the UK high street clothing sector 12/09/2011 UK consumer retail sector; All the companies of the recent age have been thoroughly affected in wake of the globalization and its consequences from the beginning of 1990s. The effects have been felt in a broader perspective…
Consumer Behaviour in the UK high street clothing sector
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behaviour in the UK high street clothing sector"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing high street fashions
The author states that social networking satisfies low-cost marketing in a difficult economy and also provides opportunities for a more interactive relationship with buyers in key segments. He thinks that all-in-all, the high end fashion market must remain devoted to exclusivity in order to guarantee sales results and better image protectionism.
12 pages (3000 words) Essay
Consumer behaviour
Consumers are readily motivated to purchase products that are extensively advertised. The impact of persuasion is dependent on the way in which marketers deliver information concerning the quality of products. The main impact of marketing towards consumers is motivation.
12 pages (3000 words) Essay
Retail Industry in the UK for the Last Quarter of 2011
Future prospects 3 5. Sector analysis 4 6. Discussion 5 7. Conclusion and Recommendations 6 References 8 Appendices 10 1. Background The UK retail industry employs over three million people and is the largest service industry. It is predicted to increase by 15% in the next five years which is a very low rate of growth compared to the sector’s performance in the past few years.
10 pages (2500 words) Essay
An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street
In fast running life where there are less chances to work on self development, people come to the methods of medical Spa and treatment. This is because such treatments are quick and fast to respond on the requirement set by the client (Harmsworth, 2004). As per the changing need and requirement people keep different perceptions about medical Spas.
8 pages (2000 words) Literature review
Consumer Behaviour
These subcultures of consumption are created in order to make it easy for the marketers to understand and target a particular set of customers with same preferences and norms (Schouten and McAlxendar, 1993). One of the emerging consumption subcultures in the today’s high tech environment is the online shoppers and buyers.
8 pages (2000 words) Essay
Consumer Behaviour in UK Broadband Market
The speed is very important because The faster the data transmission rate, the faster one can download files or hop from Web page to Web page About some years ago, they could only dream about relaying on a trusted 56k modem (dial-up service). With the use of different board banding technologies, it becomes possible.
26 pages (6500 words) Research Paper
Critically analyse approaches to market segmentation that can be applied to the fashion retail sector
This has become especially important in the fashion retail sector as shopping and clothing consumption is no more a female issue. Environmental changes have redefined what it means to be a man
8 pages (2000 words) Essay
Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK CONSUMER ATTITUDES ABOUT VARIOUS CLOTHING BRANDS
The study undertakes a quantitative research with a total of 100 responses. The researcher has tried to get an overall view of how the
48 pages (12000 words) Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 pages (3000 words) Essay
Consumer behaviour
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities. This report
20 pages (5000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Consumer Behaviour in the UK high street clothing sector for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us