StudentShare solutions
Triangle menu

Loyalty Program - Apparel and Footwear Retailer - Essay Example


Extract of sample
Loyalty Program - Apparel and Footwear Retailer

“Gap”, “Banana Republic” and “Old Navy” are the divisions whose focus is towards the clothing and apparel industry whilst “Piperlime” and “Athleta” divisions are a part of the footwear industry (. Loyalty programs are considered to be techniques used by the marketing team of any organization in order grab and retain new and old customers respectively. The basic phenomenon of a loyalty program is to reward a customer in such way that he gets encouraged and enhances his/her buying ability. Loyalty programs are designed in such a way that customers are issued a particular loyalty, points or club card. This card is similar to credit card and it usually holds barcode or a magstripe on its back. Every time a customer makes a purchase, his/her loyalty card is scanned via machines such as the bar code readers. This process entitles the customer to either receive a discount on his/her purchases or the customer, in some instances, is given the option to gather reward points which he/she can claim at any future date of purchase. ...Show more


Loyalty Program – Apparel and Footwear Retailer The primary focus of this paper is to discuss the issue of Loyalty programs, how do they operated, what are their benefits to the customer as well as the retailer and what are the risks and drawbacks…
Author : kovaceknorris
Loyalty Program - Apparel and Footwear Retailer essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Loyalty Program - Apparel and Footwear Retailer"
with a personal 20% discount.
Grab the best paper

Related Essays

Development proposal for UK Fashion footwear retailer
This essay discovers the footwear fashion. According to Porter, the threat of business substitutes poses a challenge to a company which defines the strategies that a company implements to overcome this threat for competitive advantage. There are substitutes within the UK for retail shops for footwear that Light Feet Ltd must be aware of.
12 pages (3000 words) Essay
The US Footwear Industry
Name Teacher Course Date Case Study Introduction The US footwear industry is highly competitive due to the presence of several leading organizations. Comfort Shoes is a newly developed US-based organization. It is a start-up company. The organization is trying to provide medicated shoes to its target customers.
3 pages (750 words) Essay
Innovation: footwear
Early historical records of Chinese, Egyptians and other early civilizations all mention shoes. The importance of shoes are emphasized by its relevance in many fables and fairy tales, including 'Cinderella', 'Puss in Boots', 'Mercury's Winged Sandals', and many others.
3 pages (750 words) Essay
Since then companies placed great importance in utilizing brand loyalty to achieve customer retention. The broadband era which commenced at the turn of the
5 pages (1250 words) Essay
An empirical analysis of the components of retailer customer loyalty programs
It requires imaginative activities and innovative practices to convince customer to buy and more so to keep the customers from doing repeat business. This research study for review and analysis
10 pages (2500 words) Essay
Loyalty Program and the effectiveness on Thai consumer decision-making in Hotel Industry
Sincere thanks! I hereby declare that this dissertation has been composed by myself and has not been presented or accepted in any previous application for a degree. The work, of which this is a record, has been carried out by myself unless otherwise stated and
80 pages (20000 words) Essay
Retailer Relationships
This paper explains how its non-traditional forms of retailing have evolved over the last 20 years and suggests a new non-traditional retailing method for
4 pages (1000 words) Essay
American Apparel Unwrapping Ethics
The company uses these raw materials in line with the objectives of the environmental preservation in the country. The company ensures that the sourcing of the employees outside America is discouraged; the
2 pages (500 words) Essay
According to Ismail, Boye & Muth (2012), loyalty is defined as, ‘Deep commitment to selected products or services for a consistently long time resulting into repeat purchases
1 pages (250 words) Essay
Examine a global supply chain of clothing industries emphasizing relations of power among main actors
try have expanded since the 1970s at a tremendous rate providing job opportunities to thousands of workers in the developing economies of the world because of the labour intensive nature of the apparel industry (Barrie & Ayling, 2009). However, the accelerated growth of the
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email