Company Analysis Research Paper

Company Analysis Research Paper Research Paper example
College
Research Paper
Marketing
Pages 5 (1255 words)
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Company Analysis Table of Contents Table of Contents 2 Overview 3 Vision and Mission 3 Strategic Objectives 4 Financial Objectives 5 Company’s Strategy 7 Strengths 8 Conclusion 10 References 11 Overview The paper intends to discuss about a company that is listed on NYSE or NASDAQ…

Introduction

The company’s core and associated brands include Ford, Mercury, Land Rover, Lincoln, Aston Martin, Volvo and Mazda (Ford Motor Company, “About Ford Motor Company”). Vision and Mission Company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’ for the communities. The company is committed to serve the people with enthusiasm. Mission statement of Ford Motors is as following: “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world” (Missionstatements, “Mission Statement”). Ford Motors offers values for all its stakeholders. Ford Motors focuses on ‘one team’ consisting of all stakeholders such as customers, employees, suppliers, dealers and investors among others. Vision statement shows the future perspective of the company. The vision statement reads, “One Ford: One Team, One Plan and One Goal” (Ford Motor company, “One Ford Mission and Vision”). Strategic Objectives Organizations set up several strategies to operate business efficiently in international market. Ford Motor Company witnessed lots of strategic challenges during recession in the US. In the recent past, Ford Motors has redesigned a coherent business strategy. ...
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