"Casuals" by Steve Madden - summary

"Casuals" by Steve Madden - summary Essay example
High school
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Marketing
Pages 3 (753 words)
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Student’s Name: Instructor’s Name: Course Code: Date of Submission: Summary Brief Product Description “Casuals” by Steve Madden is a brand that pays great emphasis to the elegant stylish look coupled with comfort. This is because of the fact that the heel is an elegant heel when it needs to be but it can be converted into a foldable flat when the comfort is needed…

Introduction

This is one of the reasons as to why casuals came into the market. They ensure that the heel is folded into a flat when it is not needed (Simmons 1). SWOT Analysis The product has concentrated on several factors that have ensured it has actively and wholly penetrated the market. It has paid heed to its strengths in the fashion industry. The strengths include focus oriented approach for the customers, community and their employees. In relation to their employees, the company has ensured that they have the space to conduct their activities in the company. This ensures that they come with new strategies for the company, ensuring maximized profits (Simmons 1). They give back to the community as part of their corporate social responsibility and this augurs well with the community that surrounds them. As for their clients, they have created this classic yet comfortable lifestyle that many ladies have craved for in the fashion industry. The aspect of versatility and convenience is an added advantage as the shoe can be used for any occasion. This has led to the fact that many clients are aware of the shoes existence and they love it. One of the major weaknesses noted lies on the limited style ranges of the shoe. This is because of the limited capacity to incorporate different shoe ranges into the specific design in question. ...
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