StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Company critical analysis - DHL - Research Paper Example

Nobody downloaded yet
With time the company grew rapidly operating in over 200 countries with 110,000 employees and very recently the company was renamed as Deutsche Post DHL and established a new innovation centre division for more innovative and sophisticated way of logistic system (DHL, 2011). This research is concerned with the in depth study of the company for critical analysis of the core competence of the firm and the competitive analysis for DHL. Background of the company (DHL) and its problem with competitors The two companies under DHL are the exclusive delivery agents of the other company and the reason behind the domestic shipping of the company within US is mainly to reduce the cost and on the other hand increase reliability of the international shipping of the company. During the year 1990 the company on experienced 3% of the shipment inside the country but about 20% of the overseas shipment from US is accounted under DHL. From the beginning the company is focused towards delivering excellent services to the customers and is always committed towards its activities. The success factor of the company is mainly its employee base that is always acting according to the needs of the customers and serving with a customized approach. Today the company is operating in over 220 countries worldwide with a wide network and diversified business expertise in express, ocean freight, contract logistics, international mail services and overland transport (DHL-a, 2011). The company’s main competitions in the market are Federal Express, UPS (Silverstein, 2011). The competitors’ strategies of using third party help during the logistic process is one of the problem faced by the company as the company follows a network of self owned agents which takes time for the company to enter into new market for establishment of the business. Another issue is intense price competition in the industry which needs to be evaluated by the company to implement an effective pricing strategy. Differentiation in the pricing strategy of documents and parcel should be there for the company and the company needs to evaluate its pricing techniques for different industries also which the competitors are taking advantages of. Interview Review The interview conducted with the different members of DHL also reflected the problems that are prevailing within the organization and its competitors. As the Regional Manager of DHL, Dean Jones mentioned that the company is mainly focused towards quality service rather than concentrating on the pricing of products or service. Due to this the company is losing market share to its competitors with competitive pricing strategies. Johnson Par, the country manager of Africa on the other hand mentioned about a problem on the logistic system. The company has their own logistic systems which sometimes fail to serve on time as the competitors use their third party service for faster delivery of products. But DHL believes that customers will trust in the companies on logistic system than on any third party channel. Analysis of the resources and capabilities of DHL DHL broadly comprises of four divisions which are mainly operated by their divisional headquarters. All the groups are managed by the centralized centre all under one group. The centralized internal services ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Company critical analysis - DHL Research Paper Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/41126-company-critical-analysis-dhl
(Company Critical Analysis - DHL Research Paper Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.net/marketing/41126-company-critical-analysis-dhl.
“Company Critical Analysis - DHL Research Paper Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/marketing/41126-company-critical-analysis-dhl.
  • Cited: 0 times

Summary

Company critical analysis - DHL Table of Contents Table of Contents 2 Introduction 3 Background of the company (DHL) and its problem with competitors 3 Interview Review 4 Analysis of the resources and capabilities of DHL 5 Competitive Analysis 5 Industry Evolution 7 Recommendations 8 Reference 9 Introduction DHL was founded in the year 1969 by Adrian Dalsey, Larry Hillblom and Robert Lynn at San Francisco (DHL, 2011)…
Company critical analysis - DHL
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Company critical analysis - DHL"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Company critical analysis
Appraising performance at regular intervals offers room for changing strategies for the better. Corporate social responsibility is the other approach to better performance in the current world of business. Industrial analysis is also quite important especially the use of porter’s 5 forces.
3 pages (750 words) Research Paper
Company critical analysis - AT&T
AT&T is the abbreviated form of the American Telephone and Telegraph Corporation and has become the most recognized symbol in America. Established in early 19th Century, Bell’s own company, the ‘Bell System’ was taken over by the American telecommunication giant during the formative years of its establishment and developed into the large, international networking conglomerate as it exists today (Web, AT&T).
6 pages (1500 words) Research Paper
DHL Research Paper
Offering different products for the different target market can be of great advantage for the firm to handle its operation according to the needs of the customers. DHL segments its customers in respect their operating platform whether it’s global or regional or just local.
6 pages (1500 words) Research Paper
Company analysis
They operate in America’s biggest 4G wireless network and give services in America most highly developed fiber-optic network. Additionally, they carry incorporated business solutions to consumers in almost one fifty countries, leading to 97 of Fortune 500.
10 pages (2500 words) Research Paper
Company critical analysis - DHL
covered the new division DHL Airways which was based at San Francisco and operates along with DHL International of Brussels which is mainly concerned with the operations outside US. With time the company grew rapidly operating in over 200 countries with 110,000 employees and
6 pages (1500 words) Research Paper
DHL
DHL segments its customers in respect their operating platform whether it’s global or regional or just local. All the operation of the firm is based on this segmentation strategy of the company. The company believes to segment and operate their business based
6 pages (1500 words) Research Paper
Ford Motor Company Analysis
Ford Motor Company is a multinational automotive manufacturer based in America. Its headquarters are in Dearborn, Michigan in the suburb of Detroit. The firm was established by Henry Ford and integrated in 1903. The firm markets its automotives under the brands Lincoln and Ford. It also owns shares in the Japanese Mazda and UK’s Aston Martin.
8 pages (2000 words) Research Paper
Economy Industry Company Analysis
He want to invest in a ten year stock, therefore a top down analysis of the Crown Company is conducted for this purpose. The economy of
6 pages (1500 words) Research Paper
Company Analysis
The waitresses comprises of young women commonly referred as the ‘Hooter girls’ for their attractiveness and outfits. The girls’ outfits and attractiveness form a key component of the company’s image since the founders of the Hooters restaurant came up with
3 pages (750 words) Research Paper
Company Analysis
The desire by the organization to reflect more accurately on the demographic diversity of United States population is another propelling factor too. The Strategic planning for diversity is a development which is
9 pages (2250 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Company critical analysis - DHL for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us