Case study on Nokia.

Case study on Nokia. Essay example
Masters
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Marketing
Pages 12 (3012 words)
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Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit…

Introduction

Situation Analysis
Market Analysis
According to Informa Telecoms & Media, the global mobile phone sales are going to decline sharply in the next 5 years. The forecast says that total sales will be down by as much as 14% all around the world. Previously the expectation was that 7.43 billion devices would be purchased between 2011 and 2013; however that figure was lowered down to 6.39 billion. This downturn in the sales of mobile devices will be a major reason for handset manufacturers to turn their attention to the smartphone market, in order to maintain and increase the targeted sales value.
Company Analysis
Nokia provides cellular phone communication apparatus for all critical market, including WCDMA, GSM and CDMA. Its recent venture into the smartphone industry has been somewhat mediocre.
However, the organisation began as a manufacturer of pulp, rubber and cable. The organisation was founded by Fredrick Idestam in the year 1865. The company has strong research and development activities in over 10 countries and device manufacturing units in nine countries. The company sells its products in more than 150 countries around the globe.
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