Internet Strategies and Direct Marketing - Research Paper Example

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Internet Strategies and Direct Marketing

The application of Internet marketing is one that requires several dimensions of reaching potential customers. When looking at the opportunities available for prospective customers, it can be seen that there are several components that make a difference in the success or failure of a specific company. One of the considerations to make is the use of direct marketing on the Internet and how it impacts a company, either positively or negatively. While websites are the main tool used for promotions, a marketing strategy should contain options for search engines as well as for direct marketing to reach to prospective clients. However, consumer attitudes, approaches to the marketing and the ability to get a positive response based on the interface of the website can all make a difference in how different consumers respond as well as how the Internet marketing strategy is able to grow or lead to negative results. ...Show more


This research study examines different websites and the use of direct marketing as an integrated component of the website. It is found that user interfaces, direct marketing and contacts for relationship building are secondary to websites and are not considered as an option for those working in websites. …
Author : elliott33
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