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Marketing Project - Essay Example
Pages 13 (3263 words)
Cardiac Imaging Center is a service sector which will provide ranges of remedial ‘image scanning tests’ in the Chicago city, USA. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘University of Chicago Medical Center’. …
‘University of Chicago Medical Center’. In present day, the expenditure on health expenses has increased considerably. Advanced technology has made it much easier to test various health scans through imaging center. The imaging center service is a profitable business as people will become sick and thus there will be demand for the imaging scanning services. The report will describe the market analysis as well as the company analysis of University of Chicago Medical Center and its strengths and weaknesses in the health care industry of Chicago, its competitors and market environment. Further, the report will provide an insight about the marketing plan of the services of Cardiac Imaging Center. The marketing plan comprises of marketing mix and forecasted sales of the Cardiac Imaging Center. Table of Contents 1.0 Abstract/Executive Summary 2 Table of Contents 3 2.0 The Challenge 4 3.0 Situation Analysis 4 3.1 Company Analysis 4 3.2 Customer Analysis 5 3.3 Competitor Analysis 5 3.4 Environmental Analysis 9 3.5 Porter’s Five Forces Model 11 4.0 Market Segmentation 13 5.0 Alternative Marketing Strategy 13 6.0 Selected Marketing Strategy 13 6.1 Product 13 6.2 Price 14 6.3 Distribution/Place 14 6.4 Promotion 15 7.0 Short-Term and Long-Term Projections 15 8.0 Conclusion 17 9.0 References 18 Marketing Project 2.0 ...