Leeds Bradford Airport

Leeds Bradford Airport Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
Running head: LEEDS BRADFORD AIRPORT Leeds Bradford airport Insert Name Insert Grade Course Insert Tutor’s Name July 22, 2011 1. The promotional strategy to be used by the airline Promotion is essential when a new product or service is to be availed in the market…

Introduction

Primarily, promotion is aimed at informing the clients the existence of a new product or service in the market (Peterson et al, 2010, p.168). It also appeals to the customers that the products and services to be introduced into the market are better that the ones that have been existence. A number of procedures are available that can be used by the organization to help win customers to its new flight services. These include advertisement, sales promotion, public relations, publicity, and personal selling (Harper, 2003, p.108). An effective promotion by the new budget airline will require an integration of these different approaches into the operations of the organization. Advertisement Advertisement refers to providing information to the targeted clients on the availability of new services in the market. It also appeals to the customers by pointing out the desirable qualities of the new services that distinguishes them from other services available in the market. Advertisement can be done through different media. These include print media (newspapers and magazines), television, radio, internet, or public service advertising. In choosing the medium to use for advertisement of services, the company has to understand the medium that is common among the targeted customers (Harper, 2003, p.109). ...
Download paper
Not exactly what you need?

Related papers

A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets proposal
In aviation industry however entering new markets is not easy as airlines need a lot of permissions to fly to their preferred destinations. For domestic routes, an airline gets a national license by the regulatory authority. For international flights, the regulatory authorities of all involved countries have to permit the course and destination. For expansion purpose if an airline to operate from…
Shopping Trends in Leeds UK
It is an important marketing aspect for any firm since consumer behavior and response to certain products is fundamental to the firm’s success and survival in the market (Jackson, 2005). The decision process undertaken by a consumer to determine whether to purchase a product or not, involves several stages. Apparently, the actual purchasing is only one step among several others. These stages…
Introduction, Vision, Mission, Goals and Obsjectives of Continental Airlines
UAL has the world’s widest global route, because it can travel in the U.S., Asia?Pacific, Europe, Middle East, Africa, and Latin America (UAL, 2011, p.4). UAL has 5,600 flights a day to “more than 370 U.S. domestic and international destinations” from the Company’s usual routes at “Newark Liberty International Airport, Chicago O’Hare International Airport, Denver International Airport,…
consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour.
Some of the eminent scholars portrayed the fact that the study of consumer behaviour is about the evaluation of a consumer and whether or not they get influenced by their family, relatives, society, friends and other reference groups. Thus for an origination to cater effectively to its target audience, it is essential to carry out an in-depth analysis of the consumer needs and wants (Hoyer and…
Education goes global
In order to reach to the target market, LSFB will use advertisements, personal communications and exhibitions. The key objectives for LSFB in Africa include enhancing the market share in order to augment the number of students served by it, to enhance the brand value, to increase the revenue and to enlarge the number of campuses in the education segment of Africa. Table of Contents Executive…
Pricing Strategies of Tiger Airways.
The Tiger Airways is divided into services and brands such as the marketing and customer services which comprise the in flight services, the marketing service and cabin crew (Albers, Auerbach, & Baum, 2005, p. 154). Furthermore, the operational services comprise flight operations, catering, aviation services, and operation planning and control services. The other section of the airline is the…
FedEx Express
FedEx started its business long back in 1997 as a logistics services company which specialization was import/ export division with the name FDX. But it started its full operation in 1998 after the acquisition of Caliber System Inc. After that it started ground services with express shipping. Caliber handled the small package ground service and RPS; Viking Freight handled the less than truck loads…