Marketing Strategies of Apple Inc. Date Marketing Strategies of Apple Inc. Corporate Background The history of Apple Inc. can be traced 35 years ago in 1976 when two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design which became the Apple I (Stanford, 2010, p…
It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings” (Corporate Information, 2011, p. 1) With the rich legacy and tradition that has revolutionized computer technology of the 20th century, Apple Inc. has been revered by contemporary organizations as an icon of global technology. In this regard, the current research aims to proffer pertinent information that highlights the marketing strategies employed and implemented by Apple Inc. in its journey towards exemplary performance and financial success. Products Apple’s products are categorized into personal computers (PCs), to operating systems (OS), peripherals and the latest non-PC product lines (iPod, iPhone, among others). A quick view of the official website’s product images and information classify their offers as: iPad and iPhone; Mac; iPod and iTunes; and iCloud; with specified retail stores for these products (Apple Inc., 2011). The slump in the technology industry, particularly in terms of trends in personal computers in the 2000s shifted Apple’s focus in the digital technology market that enabled them to recover from financial distress. The innovative strategy of designing iPhone was another instrumental investment that paid off for Apple. Having capitalized on the increasing proliferation of mobile phones, the technology of uniting the features offered in iPod to mobile technology attained the object to reinventing the phone to what emerged as the iPhone. As advertised in their website: “iPhone 4 features a durable glass design, the remarkably high-resolution Retina display, FaceTime video calling, a 5-megapixel camera with HDR capability, and HD video recording. It’s the biggest thing to happen to iPhone since iPhone” (Apple Inc., 2011). Marketing Strategies The success of Apple Inc. has been attributed to their expertise and competitive advantage of knowing their products and scanning for opportunities in their external environment. As revealed by Vertygo Team (2011), “Apple has been so successful in these last years thanks to the fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications” (par. 1). Apart from these, Apple’s competitive advantages could be summed as follows: (1) possesses strong corporate position and image as a pioneer manufacturer and marketing of easy-to-use computer for a wide range of customers; (2) positioned itself as an established manufacturer of high quality products: (3) exhibited exemplary competence in both hardware and software applications; (4) invested considerably and strategically in research and development paving the way for the discovery of new product designs deemed to be more versatile than competitors and creation of innovative applications; (5) possesses the ability to employ strong leaders with vast professional experiences; (6) offered products packaged in strategic designs to focus on the products’ ...
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“Marketing Strategies of Apple Inc Term Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/41830-aspects-of-marketing.
Introduction to Apple
Apple Inc. is an American company which manufactures and sells consumer electronic goods. The company is presently headquartered at California, USA (Yahoo Finance, n.d.). It was established by Steve Jobs, Ronald Wayne and Steve Wozniak in the year 1970.
Purpose: Apple Inc. Code of Ethics will; - Define acceptable behavior - Promote high standards of practice - Provide benchmarks for all members for their growth and development - Establish a framework for professional behavior and responsibilities - Serve as a vehicle for occupational identity - Serve as a grade for attaining occupational maturity (B Corporation) Apple Inc.
With the development of the T-model, Henry Ford’s ambition opened the doors to creating cars that were efficient and affordable to a range of persons and thereby making cars a necessity rather than a luxury (Feser, 2011). Ford is a man who upholds the stakeholder theory to its maximum benefit (Schermerhorn, 2011).
Financial Analysis: Apple Inc. (2012) Introduction The fiscal situation of companies is expounded through the use of financial instruments such as balance sheets and income statements. Various forms of financial instruments are utilised in order to configure how shifts in the company’s assets and liabilities would affect the company’s accounts (Helfert 40).
result, it is important for the organization to ensure continued innovation and release new products and services within the pace with the marketplace.
Apple is characterized by key core competencies of marketing, brand value management and innovation. With change in the
Since quality is a very subjective element and it varies between the industries and the customers. Having realized the need for quality, every organization in its own way makes an effort to defining the quality which is in total alliance with the
The researcher claims that the main financial and operational strategies that the organization should undertake include outsourcing of operations that are costly to the organization, reducing bonuses and introducing forced unpaid vacations, and introducing strict internal controls to curb runaway expenses.
In 1996, Apple Inc. acquired the NeXT Company, whose operating system became the next-generation OS of Apple. A year later the company was trapped in a financially-burdensome position, and Steve Jobs has been appointed as the interim Chief Executive Officer. Under
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