Marketing strategies of Apple Inc.

Marketing strategies of Apple Inc. Term Paper example
Term Paper
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Marketing Strategies of Apple Inc. Name Course Instructor’s Name Date Marketing Strategies of Apple Inc. Corporate Background The history of Apple Inc. can be traced 35 years ago in 1976 when two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design which became the Apple I (Stanford, 2010, p.


It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings” (Corporate Information, 2011, p. 1) With the rich legacy and tradition that has revolutionized computer technology of the 20th century, Apple Inc. has been revered by contemporary organizations as an icon of global technology. In this regard, the current research aims to proffer pertinent information that highlights the marketing strategies employed and implemented by Apple Inc. in its journey towards exemplary performance and financial success. Products Apple’s products are categorized into personal computers (PCs), to operating systems (OS), peripherals and the latest non-PC product lines (iPod, iPhone, among others). A quick view of the official website’s product images and information classify their offers as: iPad and iPhone; Mac; iPod and iTunes; and iCloud; with specified retail stores for these products (Apple Inc., 2011). ...
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