This paper provides managerial directions for the corporate social responsibility (CSR) program of Royal Dutch Shell Corporation.To put the discussion in proper perspective, I like to begin by giving a brief background on the company—its current corporate strategy and business operations…
In exploring this subject, I wish to shed light on the significance of creating a timely and strategic corporate social responsibility program that strengthens and nourishes the corporate identity and image of Shell. I like to end this paper by presenting specific executions for the CSR program.
As a corporation that positions itself as the “leading innovator for the energy future”, Royal Dutch Shell or Shell aims to maintain sustainable development by delivering its short-term and long-term business interests with economic, environmental, and social considerations (Royal Dutch Shell A, 2009). Through sustainable development, Shell believes that it is able to: firstly, govern the way it develops new oil explorations and projects on alternative energy; secondly, manage its downstream supply chains; and lastly, share its benefits to society by delivering quality products and by spearheading community projects.
Shell is present in more than 90 countries worldwide, has 93,000 full-time employees, and maintains a fuel retail network of around 43,000 service stations. In 2010, Shell was able to produce 3.3 million barrels of oil equivalent per day while it generated earnings of $20.5 billion. It spent $23.7 billion on net capital investment while it spent over $1.0 billion on research and development (R&D). The business operations of Shell are classified under three major categories—upstream, downstream, and projects and technology. Firstly, Shell Upstream is involved in the search and recovery of oil and natural gas; and the extraction of heavy oil from oil sands for conversion into synthetic crudes.
(Royal Dutch Shell C, 2001). Secondly, Shell Downstream is involved in the manufacturing, supplying, and marketing of oil products and chemicals worldwide. Businesses under manufacturing and supply include refineries, chemical plants, and the supply and distribution of feedstock and other products. On the other hand, businesses under marketing sell a range of products including fuels, lubricants, bitumen, and liquefied petroleum gas for home, transport, and industrial use. Lastly, Shell Projects and Technology manages and drives the research and technology development programs for major projects of Shell. It provides technical services and technology capability to the Upstream and Downstream businesses. At this point, it is crucial to highlight that the company engages in business activities that have direct impact on the environment. For one, most Shell upstream operations need elaborate technologies that would guide the extraction of oil from the sea bed. As for its downstream arm, Shell recognizes the volume of carbon dioxide being emitted by its refining plants. Therefore, there is a strong and direct link between profitable business and responsible waste management. II. Climate Change and Managing Carbon Dioxide Emissions. Shell recognizes its significant role in halving the carbon dioxide emissions by 2050 to avoid the worst effects of climate change. However, the company believes that the actions needed to alleviate the impacts of climate cha ...
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For a sole proprietorship, the business should provide a means of livelihood and growth while in the case of partnerships, it means providing satisfactory returns for its partners. For this purpose, such organizations need to have efficient production facilities and employees.
The foreign affairs and international trade department, Canada, has defined Corporate Social responsibility (CSR) as the way companies integrate social, environmental and economic concerns into their values and operations in a transparent and accountable manner.
People have foregone the cultural aspects of the traditional society which emphasized the need for good parenting, responsible lifestyles and general integration of children into the society through teachings that contribute positively to their lives. However, the fast-paced world has increasingly denied the child a chance to participate in the building of the society with parents spending too much time working at the expense of parental guidance and love (Kumpfer, Alvarado and Whiteside, 2003).
The petroleum companies of Shell, chevron and Exxon Mobil management and executive teams, are charged with the responsibility of ensuring the realization of corporate governance in these organizations. They are responsible in meeting the energy requirements of society, in means that are socially, economically and environmentally viable, presently and in the long term.
According to the report CSR may incur some costs that are short term and do not have immediate benefits on the fiscal position of the company. It will endorse positive ecological and social change. It helps a company to promote its vision as an accountable to wide range or players like investors, stakeholders and shareholders.
The term CSR can be defined as the adoption as well as the execution of different sorts of initiatives by organizations in order to deal with the issues related to environment. It has been apparently observed in this similar background that business operations of different companies release harmful chemicals as well as gases to the environment resulting in affecting the health of the people living around at large.
For this purpose, such organizations need to have efficient production facilities and employees. In the case of larger organizations like corporations, it also means providing adequate returns to a large number of shareholders. But as businesses grew (due to aspects like
SR include the ability to recruit and retain qualified image, enhanced corporate reputation, improved operating efficiency and improved relations with environmental regulatory authorities. The choice of CSR projects is determined by the size of business, needs of the community,
In most cases, these strategic plans have been operated from four major themes, three of which are directly found in the 3 spheres namely economic, political and civil society. The forth is environmental. It has however been established that not much focus has been
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