Apple innovation and strategy

Apple innovation and strategy Essay example
Masters
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Marketing
Pages 10 (2510 words)
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INNOVATION AND STRATEGY by [Insert Your Name Here] [Insert Course Name and Number Here] [Insert Instructor’s Name Here] [Insert Institution’s Name Here] [Insert City and State of Institution Here] December 11, 2011 Innovation and Strategy Introduction Technology changes almost every day and it greatly impacts the way business is carried out…

Introduction

The same technology, commercialized in different ways, will yield different returns. In most instances, companies find highly strategic and effective ideas to bring innovation to their business in order to achieve sustainable competitive advantages. Innovation is more often considered as fundamental prerequisite for competitiveness and economic well-being. In major industries, to innovate has almost become less risky and since both consumer and industrial markets have come to expect regular changes and improvements in the products, most firms find it profitable to make innovation their grand strategy (Pearce and Robinson, 2004, p. 207). This piece of research paper explains the theoretical aspects of innovation strategy and details how this can be used as an effective tool to achieve competitive advantages, based on the innovation and strategy experiences of Apple Inc. Company Overview Apple Inc., the American Multinational company that was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, has emerged as one of the most successful Fortune 500 companies; and perhaps the best known for innovation. ...
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