Advertising, Sales Promotion or Public Relations

Advertising, Sales Promotion or Public Relations Term Paper example
College
Term Paper
Marketing
Pages 4 (1004 words)
Download 0
Advertising,sales promotion and public relations are the main tools of promotion for companies whereby they communicate with customers to achieve their corporate goals.The four elements of marketing are product,price,place and promotion…

Introduction

It is thus important to examine the interaction of these elements and how a company can make a successful marketing strategy by interconnecting the different elements of promotion and marketing. This paper will analyze the significance of advertising, sales promotion and public relations and their role in allowing companies to achieve their organizational goals. Advertising, Sales Promotion and Public Relations Advertising is understood as different forms of paid promotion and communication strategies for products and services. Sales promotion is a marketing tool that is used to increase sale of goods and services in the short term. While advertising focuses on creating a reason for consumers to make purchases, promotion focuses on creating incentives so that consumers make purchases. The incentives for consumers could be in the form of samples, free trial offers, gift coupons and demonstration of products by company representatives. Sales promotion activities are carried out to attract new customers, give rewards to current customers or to enhance consumption by infrequent users. Sales promotion uses strategies to target customers that are prone to switch brands and these activities are selected in keeping with the over all marketing objectivities of the firm. The selection process of promotional tools considers competitive responses, budget, target audience and the tool’s objective. ...
Download paper
Not exactly what you need?

Related papers

Public Relations and Advertising in China
That is the task of advertising. In order to expand sales and gain profit companies have use advertisement through various means of communication. This economic activity helps to spread the message across the target market for goods or services of the business. At the same time, though advertising can be said to be an element of public relations activities, advertising itself does not always mean…
Advertising and promotion
The business environment is largely influenced by competition and many other challenges and therefore almost all the marketers are considering advertising and promotion as vital communication system, mainly for delivering the brand and other messages to the targeted customers. Both advertising and promotion play pivotal role in the marketing process as they both serve to be effective channels that…
Marketing an Organic Bakery Using Sales Promotion Technique
The Marketing Plan: - While deciding the sales promotion technique, it is essential that a strong underlying marketing plan is in shape that guides steps towards achieving specific goals through sales. Few of the key strokes in making a successful marketing plan include:- Identifying Customers:- A demographical analysis of customers is essential to determine potential customers for specific…
Sales promotion/ PR Portofolio
7 Positioning 7 Promotion 8 Sales Promotion Strategy: H&M a strategy is not needed and examples don’t need to be specific to H&M or M&S it should briefly describe the promotion e.g. price and others and why they are good or not (Sales promotional strategies are important and have been discussed through examples only) 8 Sales Promotion Strategy: Mark and Spencer, as above no strategy needed…
Advertising and public relations
In relation to the present global business environment, it can frequently be observed that marketing activities along with Public Relations (PR) are concurrently deemed as a major focused area. In relation to the various observations from different scholars, it can be said that PR is one of the major, effective as well as versatile tools of marketing communication which enables to enhance the…
Effect of Advertising in Brand Promotion
with Established Businesses 34 4.3 Analysis and Discussion 37 5.CONCLUSIONS, IMPLICATIONS & RECOMMENDATIONS 43 5.1 Conclusions 43 5.2 Recommendations and Implications for Businesses 45 5.3Revisiting Aims and Objectives 47 5.4 Research Limitations 48 5.5 Areas of Future Study 48 5.6 Concluding Remarks 49 References 50 Appendix-I 55 1. INTRODUCTION In today’s competitive world, businesses can only…
Public Relations
This study examines the public relations campaign used by Cafe Royal with a view to identifying how public relations is conducted in practice and how theory is adopted to this practice. This research can therefore explain and expound on theory and theory development in public relations and its coordination with marketing communications. The results of the study are discussed with reference to…