Mobile Van Restaurant Company Analysis - Coursework Example

Only on StudentShare

Extract of sample
Mobile Van Restaurant Company Analysis

The name of the mobile van restaurant suggested is Fastbite Inc. and the target group of our business would be the executives who belong to the white and the blue collar working class. The van would operate from 6 am in the morning to 10 pm and we will sell breakfast such as raffles near Singapore MRT station car park or central of Singapore. However, in the afternoon during 11 to 2 pm, we will sell lunch in areas such as Tuas, Loyang Way or Woodand while after 2-5pm, we will deliver orders to our customers. Mobile van restaurants were more commonly found in Somerset MRT and East Coast Park but there are many other areas where can be covered by us. Besides serving the areas where factories are located, we will also sell food in deserted areas because this is the place where food is not available and it is also easy to locate vans in these areas since they are movable. Therefore, we will also sell food in boon lay area forest which is the place where the soldiers are trained. Since nothing is available for the soldiers to eat, they will buy the food we will offer them so the risk will be low. However, in the cities there are many other restaurants and options available to the customers which would make it difficult for us to attract the customers. The population of Singapore is 4,740,737 and 77% of the population falls in the age group of 15 to 64 years of age. ...
Download paper

Summary

Customer Inserts His/her Name Customer Inserts Customer Inserts Grade Course (27, 7, 2011) Mobile Van Restaurant Company Analysis Company description The idea for setting up a mobile van restaurant is to provide hassle free food for the customers and to sell any food item in a mobile van rather than a shop…
Author : rstokes

Related Essays

Company Analysis: Starbacks Coffee
Recommendations are given at the tail of the paper as a suggestion of appropriate strategies which could ensure continued growth of the company both in the local and international market. The Situation of the Organization Starbucks Coffee is a multinational coffee chain whose headquarters are in Washington. The company is rated as the largest coffee corporation in the world. Starbucks Coffee has internationalized into more than 55 countries across the world with over 18 thousand subsidiaries (Lockyer, 2009, p.9). Most of its branches are within the US, Canada and the UK. Starbucks deals in...
8 pages (2008 words) Essay
Samsung Mobile Company
Therefore an information audit is vital in determining whether a company is utilizing its information resources adequately to enable it to compete favorably within the business environment. As a result it is evident that an information audit has a major contribution to a company’s information systems strategy. This paper gives a critical analysis of the contribution of information audit to the information systems strategy with special reference to the Samsung Mobile Company which is the case study in this discussion. In addition, the application of competitive intelligence in strategic...
11 pages (2761 words) Essay
Company Analysis
The subsidiaries of the company provide life insurances, annuity and other products related to health insurance. The independent agents and the direct advertisements to the customers are used to distribute the products of the organization. The company acquired the Lincoln Income Life Insurance Company in the year 1986. The company purchased the GreenTree Financial in 1998 which was the largest financier for mobile homes. The objective of the company was to diversify into the financial services (The New York Times, 2003). In the later part of the same year, the company purchased Colonial Penn,...
10 pages (2510 words) Case Study
South Garden Chinese Restaurant - Company Analysis
It could be noted that the stabilization and the further growth of the company could be achieved under the following terms: the measures suggested should be supported both by the management team and the employees. Cooperation across the organization should be improved; in this way, the resistance to the suggested changes could be controlled, a fact that could increase the chances for successful implementation of the relevant plans. In general, the current business structure and operational rules can be characterized as satisfactory (as also described in the business website). However, the...
4 pages (1004 words) Research Paper
Market Analysis- Opening a Tapas Restaurant in Pearland Texas
The inhabitants are financially well off and they live in good lifestyle. Thus, this area provides a good atmosphere to start a Tapas Restaurant. “Pearland is on its way to becoming the next major employment center in the Houston region” (Living in Pearland par. 1). Thus, it transpires that the city offers a highly conducive environment for launching a new restaurant, which can operate well in this region due to several factors. The population growth in this town shows a high market potential of Tapas Restaurant. Pearland is near to Hobby Airport and therefore the restaurant can cater to...
6 pages (1506 words) Research Proposal
Market analysis of Jollibee Fast Food Restaurant
The company “Jollibee” was introduced in the year 1975 by five Chinese Filipino brothers known as the Tan Caktiong family. Initially, they opened a two branch ice-cream parlour (Thompson and Martin, 2005) which later developed into a fast food restaurant offering unique Filipino cuisine. Soon, the company emerged to be one of the most successful business food chains in Philippines. In 1981, Jollibee had established 11 stores in Manila whereas McDonald’s had just opened one store (Hill and Jain, 2011). By 2003, it had opened 467 stores in Manila and had earned a market share of more than...
8 pages (2008 words) Essay
Analysis of Sony Experia Mobile Market‏
39-48) for promotion and activation of the brand worldwide. It further discusses the market positioning and targeted segments of the market for its launch of S, P, U and Z segments in the smartphone market. It further classifies and explains the impact of aggressive marketing techniques and campaign promotion of the brand itself. The report also highlights the evaluation report on the smartphone itself and its effect on the consumer smartphone market. Company Overview Sony Ericsson (Sony, 2013) has a great impact on the environment and the society with its commitment to innovation and...
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!