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Mobile Van Restaurant Company Analysis - Coursework Example
Pages 5 (1255 words)
Customer Inserts His/her Name Customer Inserts Customer Inserts Grade Course (27, 7, 2011) Mobile Van Restaurant Company Analysis Company description The idea for setting up a mobile van restaurant is to provide hassle free food for the customers and to sell any food item in a mobile van rather than a shop…
The name of the mobile van restaurant suggested is Fastbite Inc. and the target group of our business would be the executives who belong to the white and the blue collar working class. The van would operate from 6 am in the morning to 10 pm and we will sell breakfast such as raffles near Singapore MRT station car park or central of Singapore. However, in the afternoon during 11 to 2 pm, we will sell lunch in areas such as Tuas, Loyang Way or Woodand while after 2-5pm, we will deliver orders to our customers. Mobile van restaurants were more commonly found in Somerset MRT and East Coast Park but there are many other areas where can be covered by us. Besides serving the areas where factories are located, we will also sell food in deserted areas because this is the place where food is not available and it is also easy to locate vans in these areas since they are movable. Therefore, we will also sell food in boon lay area forest which is the place where the soldiers are trained. Since nothing is available for the soldiers to eat, they will buy the food we will offer them so the risk will be low. However, in the cities there are many other restaurants and options available to the customers which would make it difficult for us to attract the customers. The population of Singapore is 4,740,737 and 77% of the population falls in the age group of 15 to 64 years of age. ...