StudentShare solutions
Triangle menu

Mobile Van Restaurant Company Analysis - Coursework Example

Nobody downloaded yet

Extract of sample
Mobile Van Restaurant Company Analysis

The name of the mobile van restaurant suggested is Fastbite Inc. and the target group of our business would be the executives who belong to the white and the blue collar working class. The van would operate from 6 am in the morning to 10 pm and we will sell breakfast such as raffles near Singapore MRT station car park or central of Singapore. However, in the afternoon during 11 to 2 pm, we will sell lunch in areas such as Tuas, Loyang Way or Woodand while after 2-5pm, we will deliver orders to our customers. Mobile van restaurants were more commonly found in Somerset MRT and East Coast Park but there are many other areas where can be covered by us. Besides serving the areas where factories are located, we will also sell food in deserted areas because this is the place where food is not available and it is also easy to locate vans in these areas since they are movable. Therefore, we will also sell food in boon lay area forest which is the place where the soldiers are trained. Since nothing is available for the soldiers to eat, they will buy the food we will offer them so the risk will be low. However, in the cities there are many other restaurants and options available to the customers which would make it difficult for us to attract the customers. The population of Singapore is 4,740,737 and 77% of the population falls in the age group of 15 to 64 years of age. Singapore has a 92.5% of literacy rate and unemployment rate of 2.1% which means that most of the population is employed which means that none of the individual living in Singapore lives below poverty line and even the rate of inflation is just 2.8%.1 Business Operation and management We will sell ready packed food which will be prepared from a home based kitchen and the mobile van will be used for selling purpose only. We will require both physical and human capital which will be our key resources to operate the business. For the van, we will hire two individuals while for the kitchen, we will hire three people to cook, pack and receive orders. For the need of physical capital we will buy a van. Convenience is the main benefit that we aim to give to our customers which will also be our competitive edge. We did a break even analysis which showed that our business idea would work well. The Industry Data that we collected gave us all the information about mobile van restaurants and some of the possible risks include the external factors such as changes in any government policies or weather changes and to meet these, we will have a backup plan. Business features, functionality and benefits Some of the business features includes convenience we provide to our customers along with nutritious and well packed warm food. Our business would operate mainly on a mobile van on which we will sell our food items. Although we have competition around, we will develop product differentiation on the basis of branding, service and location. Our business will operate in monopolistic competition which means an imperfect competition in which the products are substitutes but will be sold by the competitors will only be differentiated on the basis of branding and service. For this, we conducted market analysis to know more about the industry and competition. Branding Fastbite Inc. is our suggested name which would include pastries, sandwiches and minced noodles while we will sell barbecue including sea food and chicken wings, beef noddle and Kway Teow, chicken noddles and rice, curry ...Show more
Cite this document
  • APA
  • MLA
(“Mobile Van Restaurant Company Analysis Coursework”, n.d.)
Retrieved from
(Mobile Van Restaurant Company Analysis Coursework)
“Mobile Van Restaurant Company Analysis Coursework”, n.d.
  • Cited: 0 times


Customer Inserts His/her Name Customer Inserts Customer Inserts Grade Course (27, 7, 2011) Mobile Van Restaurant Company Analysis Company description The idea for setting up a mobile van restaurant is to provide hassle free food for the customers and to sell any food item in a mobile van rather than a shop…
Mobile Van Restaurant Company Analysis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Mobile Van Restaurant Company Analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Huawei Technologies Company analysis report based on a case study
With this information and reputation one can safely say that the company is one to reckon with. The company has taken a bigger step towards globalization through its innovative ideas. This brief analysis based on the case of ‘globalization through innovation’ will focus on the profile of Huawei Company, counterparty debates, as well as other news making technological management issues such as outsourcing, alliances and so on.
4 pages (1000 words) Coursework
Website: Mobile Design
Mobile phone usage of the web has grown and evolved since its inception. It continues to gain a lot of interest from all Information Technology stakeholders because of its versatility and ease of access. In the recent years, critics have declared each coming year as “mobile web year”; they endeavor to sound more convincing each succeeding year.
6 pages (1500 words) Coursework
Company Analysis: Wm Morrison Supermarkets Plc
The company has a diverse clientele of more than 50 major customers. Morrison is a proud manager of more than 500,000 homes and local authority buildings along with facility services to more than 500 schools. Additional services encompass call centre management and tenant linkage.
5 pages (1250 words) Coursework
The organization is a major supplier of wireless devices including mobile phones and pagers and currently working on the launch of more products. However, the mobile industry environment has considerably changed and the intensity of competition has greatly put supplier at a lower bargaining end.
3 pages (750 words) Coursework
Analysis of company (Netflix)
Conclusion 11 6. References 12 7. Appendices 14 Introduction Netflix Inc. presents as a leading global subscription service organization that serves over 12 million subscribers (Netflix, Inc. SWOT Analysis 2013, p. 3). The company provides online flat rate Blu-ray Disc and DVD video streaming and rental-by-mail in Canada (streaming only) and United States.
7 pages (1750 words) Coursework
Mobile Phones
The Omnia, like the HTC Touch Diamond, i baed on Window Mobile Profeional 6.1 and like the Diamond it replace large part of Microoft' ugly and fiddly martphone uer interface with one of amung' deign in an attempt to provide an iPhone-tyle touch creen experience.
14 pages (3500 words) Coursework
Mobile report
The Omnia, like the HTC Touch Diamond, iѕ baѕed on Windowѕ Mobile Profeѕѕional 6.1 and like the Diamond it replaceѕ large partѕ of Microѕoftѕ ugly and fiddly ѕmartphone uѕer interface with one of Ѕamѕungѕ
8 pages (2000 words) Coursework
Microeconomic and macroeconomic analysis of a company
Further the report, details aspects relating to the efficient use of resources and strategies that can be opted to attain competitive advantage. In Economics, the relationship between a prospective seller and buyer of a product is known as
6 pages (1500 words) Coursework
Apple Company (APPL) Financial Analysis Assignment
n the city of New York in 1841, which was considered as the first and primary source of consistent, reliable and objective information provider to the ultimate customers. (, 2014)However, that was Benjamin Douglass, who had shaped the company into its present form and
4 pages (1000 words) Coursework
Mobile phones industry business analysis
Fads and marketing method are considered to be short-term trend because of the short attention span of customers about the latest model of mobile
1 pages (250 words) Coursework
Comments (0)
Click to create a comment
Let us find you another Coursework on topic Mobile Van Restaurant Company Analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us