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Running Head: FILIPINO CULTURE AND MARKET Combining Ideas to Capture the Filipino Culture and Market Name School Combining Ideas to Capture the Filipino Culture and Market There are a number of foreign cultures that have existed in the U.S. Among them is the Filipino culture, which is reported to have existed since the 18th century…
market. In assessing the Filipino culture, the study hopes to suggest some strategies to attract and fulfill the needs of this particular market. Filipinos are natives of the Philippines, a country in the Asia Pacific region near Hong Kong and Malaysia. Historians have noted that the Filipinos have a mixed culture due to their mixed ancestry. The earliest generations of this culture are Malays who came to the Philippine islands for settlement (Halili, 2004). They scattered all over the country, and because the Philippines is an archipelago, the Filipinos speak different dialects or local languages (Agoncillo, 1974) but like their Chinese neighbor, manage to maintain a national language also called Filipino. Chinese inhabitants are also all over the country but they settled in the Philippines merely for business, hence the Filipino of today also bears some Chinese ancestry. In 1521, the Philippines was discovered by Spanish colonizers led by Magellan (Halili, 2004). This started the colonization of the Philippines by the Spaniards whose settlement lasted for more than three centuries (ibid.). This long history of colonization has a great impact on the Filipino culture. Nevertheless, the cruelty of the colonizers kept a distance between the natives and the former. ...
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