StudentShare solutions
Triangle menu

Burger King - Essay Example

Nobody downloaded yet
With the help of these marketing communication techniques a product can be expansively marketed and product consciousness may be generated amongst the public regarding the various aspects with regard to the product (Laitenen, 2009). The above mentioned tools may be used in segregation, but an organisation can get superlative advantage when these tools are used in a unified way to create impact among the target customers. Messages can be customer oriented or it may be related with the product but the basic underlining principle should be how to convey or deliver the message in the effective most way. Media may be further alienated into six chief classes’ print, outdoor, broadcast, in-store and other media class. Each class has a distinct media type, for example broadcast includes radio and television whereas print class has newspapers and magazines. The combination of the three elements i.e. the messages, the media and the tools is termed as integrated marketing communication (IMC) (Laitenen, 2009). Planning for the promotion is an indispensable management activity and it should therefore be developed within an appropriate framework. Marketing communication planning framework certifies the provision of a visual guide among different elements. This plan is based on the basis of gathering of relevant information (Laitenen, 2009). The prominent factors that must be incorporated in the market communication plan are the context analysis which deals with defining an opportunity or problem. It identifies the opportunities which are available in the market segment. In the promotional objective tool, the object should be pragmatic in approach. The final end should however be in inducing the customers in buying the product. Corporate objective implies to the business area where the business unit should tend to function. Through promotional strategy the distinct marketing communication techniques are identified and subsequently selected. The three P’s strategy of marketing communication is pull, push and profile. Pull strategy mainly focuses on the consumers and the basic goal is to induce them to procure the product. For the push strategy, the prospects are the channel intermediaries. A profile strategy emphasises on the brand development (Laitenen, 2009). Budget is concerned with the opportunities and precincts of the thriving marketing communication plan. It considers the monetary aspect of the concern. Schedules are the determining factors of time that may be a determinant in attaining the organisational objective (Laitenen, 2009). The communication process is followed by scrutinising the entire plan. It measures the level to which the target has been achieved. Control and evaluation is thus the most important factor to judge the efficiency of the executed project (Laitenen, 2009). Marketing Communication Planning Framework Source: (Laitenen, 2009). Situation Analysis Burger King has been lacking behind when being compared to McDonald’s and Subway due to their declining sales figure which were disappointing. It was facing sturdy competition from its competitors who were reaching peaks in terms of gratifying their prospect customers. It had been observed by the analysts that that latest campaigns of Burger King focused on the ...Show more


Burger King Table of Contents Marketing Communication Planning Framework 3 Situation Analysis 5 Challenges Involved In Executing an Effective Viral Campaign 9 Repositioning 10 Appropriate Positioning for Burger King 11 References 13 Marketing Communication Planning Framework Marketing communication is considered to be an essential tool that an organisation utilises to convey wide range of promotional information to its target customers…
Author : lreynolds
Burger King
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Burger King"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Burger King Beefs Up Global Operations
The company differentiates its hamburger offering by cooking frame broiled meat (Broyle, 2007). The Whopper sandwich is the company’s signature product. 2. The value chain of Burger King was configured taking into consideration the location of its corporate headquarters.
4 pages (1000 words) Essay
McDonald's, Subway and Burger King: Assessing Marketing, Operations and Competitive Actions
There is a need for responsiveness in the fast food markets, due to changing consumer trends related to eating habits and pricing sensitivity related to the broader macro-level economies where McDonald’s, Subway and Burger King operate. These factors create the need for changes to the supply chain strategies, marketing campaigns, and general operational strategies, building new flexibilities in procurement and in advertising.
11 pages (2750 words) Essay
Implementing MBO System in a Burger King Franchise
Management by objectives (MBO) is a systematic and organized approach that allows management to focus on achievable goals and to attain the best possible results from available resources. It aims to increase organizational performance by aligning goals and subordinate objectives throughout the organization (Drucker, Peter, 1954)1.
5 pages (1250 words) Essay
Strategic managemnet of burger king
include being ranked among Americas 1,000 largest corporations by Fortune magazine, inclusion of company shares in Standard & Poors MidCap 400 index and recognition as one of the Best Global Brands by Interbrand. The company has credited its success so far on its commitment to
3 pages (750 words) Essay
Burger King
These tools prove to be of immense eminence at the time of positioning a new product in the market segment. With the help of these marketing
6 pages (1500 words) Essay
Burger King
In 1955, Insta Burger King faced many financial difficulties because of that David Edgerton and James McLamore purchased that company and changed its name it as Burger King. In between half century, the company owners have changed at four times and did
1 pages (250 words) Essay
Burger king
Customer and Employee interaction during the service order can be of one among three kinds [UYS12]: In first kind of simple and to the point interaction, the employer is concerned about “What the customer need?” And then client replied for the
3 pages (750 words) Essay
Burger King vs Mcdonalds
On the basis of burger quality it has been established that Burger King is superior to McDonalds. This is because the burgers offered at Burger King are quite juicy and they are flame boiled. On the contrary,
1 pages (250 words) Essay
Comparison Report of McDonalds and Burger King
In this advancing world today, companies in competing industries have to be on their toes in order to keep up with the completion. With new technologies and modes of communication coming up more every other day, they have to embrace them and make use of them in order to achieve maximum advantages over their colleagues.
4 pages (1000 words) Essay
Request for Proposal (Burger King)
ces and client base, the firm has the ability to expand its service provision and accommodate the new ventures and new opportunity offered by the BCAD. In an attempt to provide quality service the firm is able to meet the markets demand within the shortest time possible. The
15 pages (3750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Burger King for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us