Brand Jordan - Essay Example

Only on StudentShare

Extract of sample
Brand Jordan

Evidently, the five key attributes to Jordan could be listed as great athlete, ultra-competitive champion, well-known African-American, Handsome guy, and fascinating spokesman (‘Case Study’). The leading attribute will be the one that creates a perceptual label within a person’s mind and drags his attentions on encountering the particular personal brand. The leading attribute behind the Brand Jordan was ‘the greatest basketball player of all time’. 2. Team Jordan candidates and the brand attributes One of the candidates suggested for the Brand Jordan with so much popularity was the eminent soccer player David Beckham. He started his career from becoming a winning soccer player at the age of 14 and later was known for his youth empowerment and training programs. Brand Jordan considered Beckham to sustain the reputation of the brand as his career portrayed numerous achievements, like having a free-kick technique named after him, which could drag the attention of customers. Besides he has been at his best with the Manchester United. Signing with Beckham would be a good start for entering the world of soccer. However, he was in his mid thirties and would be approaching the end of his career soon. Jamie Foxx was at his all time high popularity in 2006. He was an American Academy Award winning actor and a Grammy Award nominated singer and comedian. ...
Download paper


Case Study – Jordan Brand 1. Key brand attributes of Brand Jordan To build a truly great personal brand means to identify its key characteristics, refine those into attributes, and select the leading attribute that is capable of leading the brand…
Author : jdubuque

Related Essays

Brand Personalities
12 pages (3012 words) Essay
Brand Analysis
4 pages (1004 words) Essay
brand analysis
3 pages (753 words) Essay
Brand Analysis
4 pages (1004 words) Essay
Brand Positioning
8 pages (2008 words) Essay
Research Review Report for Services and Relationship Marketing
6 pages (1506 words) Research Paper
Brand Building
4 pages (1004 words) Essay
Brand marketing
7 pages (1757 words) Essay
Marketing Plan for a New Fair Trade Coffee Company
9 pages (2259 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!