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Essay example - Contemporary Global Marketing ( International Marketing Opportunity Planning Group )
Pages 4 (1004 words)
1. Executive Summary 2. Introduction 2.1 Company background Jurlique explorer biodynamic beauty by creating superior products with ingredients from their own farms. Jurlique skin care products are the result of their effort to build a community connected to authenticity and to an optional approach to beauty, which is created a rewarding environment that deliver sustainable growth…
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From Jurlique's farm to your skin, the biodynamic practices that used on their farms help create the beauty on your skin. The biodynamic blends that are applied with extreme care and precision to Jurlique's soil and plants lead to greater effectiveness in all of Jurlique skin care products. Jurlique's soil is fertile and their farms are based on a natural cycle of renewal to help keep your skin replenished and alive. Since 1985, Jurlique's biodynamic farming methods have been rooted in their belief in the relationship between health, beauty, the earth and all living things. Jurlique strived to create products that sustain both of restoring and maintaining healthy skin. 2.2 Situation Jurlique innovation Jurlique's mission is to be the global leader and innovator in biodynamic and organic skin care. Today each harvest is still tended with the same care and detailed focus that began on a farm in South Australia over twenty years ago. Jurlique continues to lead the industry and strives to development of high-performance skin care. As Jurlique’s company continue to lead the industry, the company strives to produce the most effective skin care while meeting the changing of the customer. 3. Issue and Problem 4. ...
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