Market Plan for Toyota Camry - Term Paper Example

Only on StudentShare

Extract of sample
Market Plan for Toyota Camry

This term paper describes Toyota Camry as a product of the Toyota corporation and analyzes it's marketing strategies that were used by the corporation to promote the product. Toyota Camry is one of the innovative hybrid vehicles of Toyota which brings excellent benefits to the company. Though Toyota faces many challenges in their business that were compared but they successfully tackle the challenges through good marketing research and strategies used. The researcher states that Toyota uses all possible efforts to make Camry as well as other products to become successful in vehicle industry. For promoting their products Toyota company use many sales promotion campaigns that were mentioned in the term paper with an aim to build and sustain good relationship with customers and clients. One of the benefits mentioned by the researcher was that Toyota provides free check up and service to customers and financial support from bank to help customers purchase car easily. Toyota also targets its customer by running advertising campaign on various automotive websites, that are perfectly designed and developed to create a great impression on the possible customer. Toyota had developed java–based advertising in the ‘Annual Nationwide Clearance Event’ in the year 2002. In conclusion, Toyota Corporation always tries to make certain creative design and use modern technology in their vehicle to influence potential customers to buy their products and make products by considering the needs and preferences of customers. ...Show more

Summary

This term paper describes a marketing plan creation process for Toyota Motor Corporation that includes itself as one of the leading companies in the international automobile industry. SWOT analysis, marketing strategies and models are presented by the researcher…
Author : lconroy
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Market Plan for Toyota Camry"
with a personal 20% discount.
Grab the best paper

Related Essays

Growth Strategy of Toyota Motor Company
The research approach consists of different views, opinions and beliefs. The information was gathered from newspapers, magazines, articles, etc. The annual publication from the Toyota motor company also provided much of the information about the technology Toyota motor company in utilizing, how many cars Toyota is manufacturing and how the company is growing all over the world.
22 pages (5500 words) Essay
Toyota Company Research Paper
Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.
3 pages (750 words) Research Paper
Situational Analysis Report about Toyota in Australia
Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company that deals with manufacture and sale of vehicles. Toyota Corporation is ranked as the largest automobile manufacturer in the world. It supplies car to several automotive companies across the globe.
4 pages (1000 words) Essay
Marketing Management: Toyota
Performance of Camry was not encouraging in the European market but it was highly successful in USA market. In the essay the researcher analyses the factors which are responsible for it and tries to find out the possible area’s where improvements can lead to the success of the variant in the same market.
12 pages (3000 words) Essay
A report on a piece of qualitative research - The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
The qualitative case study consists of 6 mini focus group each were comprised of between 3-5 participants who are Saudi national car owners of Toyota and its competitors’ car models no older than the year
44 pages (11000 words) Essay
Porter's five forces
The Toyota brand is dedicated to provide quality and innovation in their products and to satisfy consumers’ needs around the world. As a major corporation, Toyota has led the way in the auto making industry and is now eager to seize opportunities in developing
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT