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Brook Army Medical Center - Essay Example

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Masters
Essay
Marketing
Pages 4 (1004 words)

Summary

Brook Army Medical Center: Environment Analysis Brook Army Medical Center (BAMC) is the part of the United States Army Medical Command and is situated at Fort Sam Houston in San Antonio. It contains the Army Burn Center, while at the same time being a University of Texas Health Science Center…

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Brook Army Medical Center

BAMC’s current environment Various tools are used in strategic management planning process including SWOT analysis, PEST analysis, Scenario Planning, Competitive Analysis, and Chain Analysis. Firstly, it would be better to deploy SWOT analysis method to analyze the health care organization’s current environment. The organization has long years’ working experience and it seems to be the most potential competitive advantage of the BAMC (Murgo, Westerhof, Giolma, and Altobelli). This health care organization started its operations in 1879 as a small medical dispensary. Presently, it is the only Level I trauma center in the MEDCOM. Under BRAC 2005, the BAMC has decided to expand its inpatient services with intent to improve the health care quality. In addition, the organization offers nuclear medicine service, PET/CT, SPECT/CT, and molecular imaging and other therapy services; these distinctive services add to the BAMC’s potential strengths. In the opinion of Treasure, Rainer, and Sadler, medical readiness and training weaknesses are the most obvious limitations of the Brooke Army Medical Center. ...
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