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Brook Army Medical Center - Essay Example

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Brook Army Medical Center

BAMC’s current environment Various tools are used in strategic management planning process including SWOT analysis, PEST analysis, Scenario Planning, Competitive Analysis, and Chain Analysis. Firstly, it would be better to deploy SWOT analysis method to analyze the health care organization’s current environment. The organization has long years’ working experience and it seems to be the most potential competitive advantage of the BAMC (Murgo, Westerhof, Giolma, and Altobelli). This health care organization started its operations in 1879 as a small medical dispensary. Presently, it is the only Level I trauma center in the MEDCOM. Under BRAC 2005, the BAMC has decided to expand its inpatient services with intent to improve the health care quality. In addition, the organization offers nuclear medicine service, PET/CT, SPECT/CT, and molecular imaging and other therapy services; these distinctive services add to the BAMC’s potential strengths. In the opinion of Treasure, Rainer, and Sadler, medical readiness and training weaknesses are the most obvious limitations of the Brooke Army Medical Center. ...
Hence, this addition would be a potential opportunity for the BAMC to get closer to its expansional objectives. However, it seems that staffing shortage especially; nurse shortage has been challenging the long term sustainability of the organization. Currently, the US president Barack Obama is planning immigration reform, which according to the critics, would worsen the current staffing shortage in the United States. A PEST analysis indicates that BAMC’s current environment promises a prosperous future to the organization. Although, employment laws (regarding employee retirement age and discrimination) and immigration regulations raise certain challenges to BAMC, US’s political stability and tax policies benefit the organization. Likewise, the United States maintains economic stability in terms of its GDP growth, interest rates, exchange rates, and inflation rate. The PEST analysis reveals that social and technological factors also contribute to the overall growth of BAMC. To illustrate, the US people are more concerned about their health and hence they are willing to pay regardless of their limited income. Similarly, the rate of technological development is higher in United States as compared to other developed countries. In total, the BAMC’s current environment does not raise any potential threat to the organization. Internal and external environment of BAMC The BAMC’s “current mission is to effectively and efficiently promote health, and provide quality health care to eligible patients, while preparing future health care leaders to do the same within the full spectrum of military medical operations” (“Internal Analysis”). This mission statement is concise and clear ...Show more


Brook Army Medical Center: Environment Analysis Brook Army Medical Center (BAMC) is the part of the United States Army Medical Command and is situated at Fort Sam Houston in San Antonio. It contains the Army Burn Center, while at the same time being a University of Texas Health Science Center…
Author : lorna39
Brook Army Medical Center essay example
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