The Impact of Value in Customer Relationship Management on Consultation Management Industries in Saudi Arabia

The Impact of Value in Customer Relationship Management on Consultation Management Industries in Saudi Arabia   Dissertation example
Masters
Dissertation
Marketing
Pages 60 (15060 words)
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The Impact of Value Creation in Customer Relationship Management on Consultation Management Industries in Saudi Arabia By …. Carried out in conjunction with…. Dissertation submitted to…… In partial fulfillment of the requirements for the degree of ……

Introduction

The Private Sector and the Use of Consulting Services 13 2.4. Why Consultants? 16 2.5. Customer Satisfaction 18 2.6. Service Quality 19 2.6.1. Perceived Functional Value 23 2.6.2. Perceived Technical Value 25 2.6.3. Monetary Value 25 2.6.4. Emotional Value 25 2.6.5. Perceived Outcome Quality 26 2.7. Empirical Studies on Consulting Services 27 2.8. Conclusion 30 3. Methodology 3.1. Introduction 31 3.2. Research Approach 31 3.3. Research Methodology 32 3.4. Research Design 32 3.5 Respondents and Sampling Plan 34 3.6. Data Collection Procedures 34 3.7. Instrument 35 3.8. Validity and Reliability 37 3.9. Ethical Considerations 38 3.10. Method of Data Analysis 38 3.11. Methodological Limitations 39 3.12. Conclusion 39 4. Findings and Data Analysis 4.1. Introduction 40 4.2. Results 40 4.3. Discussion 65 5. Conclusions and Recommendations 5.1. Conclusions 75 5.2. Recommendations 77 Reflections 80 References 82 Appendices 89 List of Tables and Figures Figure 1. Determinants of customer satisfaction 23 Results Table 1. Descriptive statistics: Outcomes of management consultancy services. 41 Table 2. Descriptive statistics: Evaluations of the quality of management consultancy services. 43 Table 3. Spearman’s rank order correlation coefficient: Company’s competitive stance vs. satisfaction and attitudes with the use of management consultancy services. 44 Table 4. Spearman’s rank order correlation coefficient: Company’s competitive stance vs. ...
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