Perpetual Mercy Hospital Case Study

Perpetual Mercy Hospital Case Study Case Study example
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Marketing
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Perpetual Mercy Hospital Case Study Contents Introduction 3 Background of the medical sector in US 3 Objective 4 Alternative solutions 5 Recommendation 6 Implementation strategy 7 Conclusion 7 Reference 7 Bibliography 8 Introduction The current case is of a hospital named Perpetual Mercy Hospital who might face a stiff competition in future…

Introduction

The present case reflects the situation of analyzing the organization’s strength in combating competition. Background of the medical sector in US In USA earlier hospital sector was considered as a fully charitable sector which was used by the doctors as field of practicing their skills. The entire hospital sector was funded by some trusts who wanted to do some charitable work. In 1960s the whole scenario was changed with the introduction of the Hill Burton Act. The hospitals were provided with more and more funds for expansion construction work and other facilities. During this time the commercial insurance sector that is the medical insurance sector also grew a lot enabling the general people to take advantage of the medical facilities. More over the employers also started giving medical facilities to their employees in terms of fringe benefits. Fringe benefits are the benefits given the employer to the employee in cash or in kind (Thuronyi, 1998, p. 515). Again in 1980s the US hospital sector experienced a vast change in terms of innovation in medical facilities like the introduction of health maintenance organization, preferred provider organization and ambulatory health care facilities. ...
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