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Description of Product Wii Fit Plus is the 2nd version of the best selling exercise video game series, Wii Fit. The game is a specialty game that allows gamers to interact in the game using an electronic board to perform exercise routines. The video game offers a great value proposition because it combines entertainment with exercise.
The game was design to help the exercise needs of people of all ages. The game is fun and very well designed. Current Marketing Situation – Market Description The product can target various consumer population demographics. The product can be marketed as a tool to fight obesity. In the United States over 33% of the children are overweight (Colucci, 2006). The product can also target active teenagers that like interactive games. Another population demographic that should be targeted by Wii Fit Plus is senior citizens that need more exercise. The overall use of exercise video games that have interactive features such as the Wii Fit Plus is on the rise. The firm must capitalize in this market opportunity. Current Marketing Situation - Product Review The exercise video game offers over 60 activities and exercises including strength training, aerobics, and yoga (Wii, 2011). The game allows its users to develop customized exercise routines. The memory of the game can be used to create a log of the exercise routine schedule performed every week. The game is fun and can be played by people of all ages. Needs and Corresponding Features/Benefits Chart Targeted Segment Customer Need Corresponding Feature/ Benefit 1. Exercise enthusiasts 2. Traditional games 1. Need to burn calories 2. Need for interactive features 1. ...
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