The paper divulges to understand the strategic position of the company in regards to the airline's industry of Singapore and the world at large. It shows an analysis that is presented both in terms of the market and financial structure…
Singapore Airlines holds the honor of operating as the national airlines of Singapore. The airline's company operates from one of the main stations located in the Changi airbase of Singapore. From its central airbase, the airline's company conducts its flights along several regions of the world pertaining to both Asiatic and other foreign nations.
Singapore Airlines is considered as the flagship carrier in the airline's industry of Singapore. This airlines company caters to both the local and international consumers by opening up sophisticated airports in Singapore to host both national and international carriers. Again the company renders a large number of flight services in international zones like the United States to gain a large number of visitors. Similarly, Singapore Airlines also forms key strategic alliances with airline companies like Lufthansa to gain more enhanced exposure in international markets. Value addition services of the company help the passenger traffic to book tickets and seats on the aircraft on an online system which thereby helps in enhancing the factor of consumer loyalty. In terms of promotional services, Singapore Airlines helps in attracting the consumers to a large number of events like competition and lucky draws which thereby helps in augmenting the interests of the consumer profile to take advantage of the flight services. Moreover, the company also works on rendering continuous innovation to the product and service patterns by augmenting on the product patterns. ...
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“Singapore Airline Literature Review Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/marketing/438340-singapore-airline.
Reicheld (2001) states that loyalty is earned by putting the welfare of the customers ahead of the company’s self-serving interests. The upside of loyalty is simple – profits. When customers are loyal, profits are increased. The value of customer loyalty has been implicated in increased profits from anywhere from 18% to 125% (Kincaid, 2003, p.
Some of the services which are associated with internet marketing include the following: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services.
Overall web industry has made its place in social and economic affairs. The guests and customers, in this internet era, have full liberty to choose the place they want to move to, make decisions regarding the airline by simply sitting at homes and using internet facility and get instant confirmations about their bookings and reservations.
Most supply chains are made up of companies that decide to work together to gain competitive advantage over other in the market. The three main arts of a supply chain are supply, manufacturing and distribution. The council of Supply chain Management Professional (CSCMP) define supply chain as a process that entails the planning and management of all the activities that are involved in sourcing and procurement and conversion and all the logistics there in.
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
Introduction The nature of competitiveness of the global market place has been ha been changed significantly in the post-modern age of business environment. The intensity of the competiveness are increasing continuously and the in order to cope with the fierce competition, the existing firms are trying to gain a sustainable competitive advantage to secure a reliable amount of the revenue.
2009, 33). In the same way, a number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F.
Shortage of manpower inn many areas have led to employing foreign workers in Singapore. Work Performance Work performance is mainly how someone performs in their job. The word performance has more to do with outcome; it is the success in an organization. It should be the objective of everyone in a certain career to perform effectively in their job and this can be done by understanding one’s job description, your position and all the requirements of the job one is doing (Kuo, & Chen, 2007, 23).
Although, the product itself has an importance but the consumer behaviour can be affected by various psychological and environmental factors (Hitt, Hoskisson and Ireland, 2008). The consumer development
12 Pages(3000 words)Literature review
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