StudentShare solutions
Triangle menu

Situation Analysis/Target Market Identification Report for Tiny Teddy Biscuits - Essay Example

Extract of sample
Situation Analysis/Target Market Identification Report for Tiny Teddy Biscuits

Their appearance is similar to Teddy Grahams of North America. The names Happy, Hungry Cheeky Grumpy, Silly and Sleepy are used to identify the various facial expressions ( nd). 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The main benefits that consumers get by purchasing Tiny Teddy biscuits are their flavors, shapes and sweetness (Ibisworld, 2009). A pack of tiny teddy biscuits contains biscuits that are bite sized hence they are most convenient to eat them almost everywhere. This brand of biscuits is available in five flavors namely honey, chocolate, chocolate chip and 100s and 1000s. The distinctive feature about the packaging of this product is that they are packaged in quantities that help consumers control their portions. The muti-packs enable consumers to limit what they consume. The product is labeled using descriptions of various facial expressions. These are Happy, Hungry Cheeky Grumpy, Silly and Sleepy (, nd). Each Tiny Teddy biscuit is small and is teddy bear-shaped. Their appearance is similar to Teddy Grahams of North America. The shapes and the use of names denoting facial expressions are the main features that make this product unique and different from competing brands. All the tiny teddies are half-coated in milk chocolate. Arnott's Biscuits Holdings have an online shop through which customers can make their purchases and where possible, the company delivers the product to them (Boag, 1993). The main users of this product are consumers. Due to their great tastes and funny shapes, consumers are wiling to spend an average of 2 hours looking for the product. Most of those who cannot find this product go for substitute product. These mainly include other brands of biscuits from the same company (Boag, 1993). 1.2 Current Pricing Tiny teddy biscuits exist in a very competitive market environment. The market is highly competitive die to the availability of a large number of similar brands of sweet biscuits from various manufactures. These include Yamazaki Baking Company Ltd, Associated British Foods PLC; Morinaga Milk Industry Company Ltd.; United Biscuits UK Ltd, Nabisco Biscuit, Co Goodman Fielder Proprietary Ltd, and The Belberry Biscuit Company (Startlocal, 2011). If there is a change in the price of this product, consumer demand will change due to the wide range of choice available to the consumers. The current price of tiny teddy is lower than that of its competitors. A 325 gm pack goes for $5.85 as compared to $5.0 or more for its main competitors (Aussie Food Shop, nd). Although their prices are attractive, the consumers of tiny teddies mainly base their purchases on the product’s uniqueness like their features and shapes. The business’s costs are very important when determining the price of tiny teddy. This is because the company has to factor in all the expenses incurred in terms of resource utilization and external expenses. These include the total cost of ingredients, labor, energy, government taxation, packaging, advertisements among others. After considering all expenses incurred in the production process, the company comes up with an average figure on which it will add its desired profit so as to come up with a consumer price. 1.3 Current Distribution In Australia, there are as many as 50 locations where consumers can buy tiny teddy. These distribution points are mainly located in urban areas where they can be reached by many people. Before 2004, ...Show more


Situation Analysis/Target Market Identification Report for Tiny Teddy Biscuits Introduction Tiny Teddy is a brand of biscuits manufactured by Arnott's Biscuits Holdings, an Australian-based company. The manufacture of this brand of sweet biscuits begun in 1991 and recently, the company has been trying to transform its brand image…
Author : emilybins
Situation Analysis/Target Market Identification Report for Tiny Teddy Biscuits essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Situation Analysis/Target Market Identification Report for Tiny Teddy Biscuits"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

India as a Potential Market for Tim Tam Biscuits
Companies therefore engage in market research; collect relevant data so as to take the correct decision with regard to which market to enter, how to enter, what strategy to pursue in that market etc, before actually taking the plunge. The present paper deals with the expansion plan of Arnott’s Tim Tam biscuits in one of the BRIC countries.
14 pages (3500 words) Essay
Situation Analysis, Target Market Identification Report
Omega Ladymatic watches started off bearing characteristics of typical women watches including small size and less comprehensive design detail. However, the rise of corporate women who are just as aggressive as their male counterparts has led to design alterations that have increased the size of the dials.
10 pages (2500 words) Essay
Global Marketing: Hardee's Situation and Opportunity Analysis Report for New Australian Fast Food Market
According to the report the firm has a smaller market share compared to its major competitors, it has opportunities to expand its market. Many youths consume fast foods because they consider it cheap. Effective leadership in different departments within the restaurants enables the firms to deliver high quality services and merchandise.
6 pages (1500 words) Essay
Marketing, target market report
This segmentation theory is said to consider the structural differences which seek to explain how economy and society have changed the format of stratification (Form 1995). Another name used for this concept is the segmented market hypothesis. In this concept, the financial tools of different terms cannot be substituted for one another (Haugen 1989).
4 pages (1000 words) Essay
Beyonce target market report
This concept began in the 1940s when larger industries needed to find ways to attract different consumers to products and services in a wider area and through national and
4 pages (1000 words) Essay
Marketing 100 -Situation Analysis/Target Market Identification
It is a favourite breakfast cereal of many families. Sultana Bran is made of wheat and fruits. Wheat provides fibre and this provides energy and stamina. According to a research, it has been found that children who have regular breakfast are likely to stay more energetic
11 pages (2750 words) Essay
Target Market
Consumer behavior and preferences have a high impact on how companies indulge in their marketing, promotional and sales efforts. Consumer’s opinions of good and bad and especially the way they define and appreciate beauty can mean the
4 pages (1000 words) Essay
Situation Analysis/ Target Market Identification Report
Some of the product that is famous in this range is the Crunchie bar, Turkish delight and box bar and Bubbly bar (Cadbury Australia 2012). These are
8 pages (2000 words) Essay
The Cheesecake Factory located at 251, Macy’s building, 8th floor, Geary St, San Francisco, CA 94102 can segment the market and target multiple segments. One of the target market identified for
4 pages (1000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us