Fords Advertising Strategy in India

Fords Advertising Strategy in India Research Paper example
Undergraduate
Research Paper
Marketing
Pages 7 (1757 words)
Download 0
[Your Name] [Your Professor’s Name] [Your Course Name] [Date] 1. Business Environment According to Uppal, R K, and Bishnupriya Mishra in their publication, India is considered to be one of the fastest growing economies of the world with n ever growing middle class…

Introduction

The Indian economy is growing at a rate of 10% since the last 5 years (Uppal, et al, 2009). Apart from the growing middle class, India also features a strong upper class leading it to the fourth largest country with the highest number of billionaires. This makes India a lucrative market for high-end and premium brands as well. Besides being on the road of economic improvement, India also is a democratic state which encourages foreign direct investment. After a long isolation from international trade, India finally has opened its gates for foreign brands which leave a huge opportunity of the international giant corporations to capture their share of the market (Uppal, et al, 2009). As mentioned above, the high income earners of the country along with the growing middle class constitutes a high overall spending power and this fact makes it one of the most lucrative markets in South Asia and the whole world. In contrast to having a strong appeal to international businesses, India does have some factors which put a negative impact on its business environment. One of the problems which India faces is unimpressive law enforcement by the Indian judiciary. This is prevalent predominantly because of resource limitations and long procedures fashioned by corruption. ...
Download paper
Not exactly what you need?

Related papers

how advertising strategy for luxury brand changing to take account of using internet for customers
Internet marketing has transformed the business model of companies from traditional brick model to the bricks and clicks model (Pinterits, 2009, p.22). The present study would analyse the aspect of the changing nature of advertising strategies in the event of the emergence of internet and online marketing channel. The research assumes significance considering the huge reach and popularity of…
Global marketing strategy and product launch: Superdrug to India
Superdrug a retail company focusing on the trading of toiletries was formed during 1964 by the Goldstein family. From then on the company changed many hands and is now managed by the AS Watson Group who took over the ownership of the company during 2002. The company based in United Kingdom operates based on a network of around 900 stores that focus on enhancing on the dimension of quality and…
Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy
However, for the extent of this paper, the discussion will center on the premise of the social media marketing and how this has been seen as an opportunity in the modern advertising strategy which has been devised. This shall be the cornerstone of reaping a huge amount of success, notwithstanding the social and technological pressures that keep on mounting with the advent of time. This paper takes…
International Advertising Strategy-B&Q
On the other hand, in order for the organization to attract customers from international markets, it must ensure that it markets its products effectively. Effective marketing implies that the organization has to recognize the fact that it is serving different kinds of customers. Marketing in a diverse economy calls for attention on the different cultures that make up the market (Mooij, 2004, 23).…
The assignment is to develop an advertising strategy for a franchise of your choosing.
The company is defined by its unlimited milestones in the world of innovation and customer service. The marketing strategies of this franchise are dependent on customer satisfaction, environmental sustainability, and the utter need to expand beyond the current dimensions. Therefore, a diverse and cumulative marketing strategy is necessary to ensure that the franchise expands. The marketing…
impact of advertising and branding on consumer buying behavior for automobiles industries in india
Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a…
A Critical Discussion of the Concept of Integrated Marketing Communications from an Advertising Strategy and Planning Perspective
A significant debate over recent years has been the significance of ensuring the integration of these tools of marketing communications” (Yeshin, 2006). Introduction The desire to implement effective marketing communications and advertising strategies since the inception of corporate world prompted the integration of varied aspects deemed by managers to ensure clients’ satisfaction (Luck &…