Situation Analysis and Forecasts of Jengo Ltd

Situation Analysis and Forecasts of Jengo Ltd Essay example
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Marketing
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Planning and Forecasting
Business sense dictates that effective forecasting and planning can be achieved only if the officers in charge of accomplishing the task possess a full understanding of the present position of the company and its products. …

Introduction

My recommendations consist of four parts: (1) situation analysis and forecasts; (2) planning and control; (3) balanced scorecard; and (4) literature from authoritative sources provided as an attachment to this report using Harvard style of documentation. Situation Analysis and Forecasts Business sense dictates that effective forecasting and planning can be achieved only if the officers in charge of accomplishing the task possess a full understanding of the present position of the company and its products. Situation analysis presents a systematic process to gain a profound insight of the company, its internal and external environment, and how the various factors interact and affect organisational performance. I would like to recommend three tools which will facilitate the situation analysis of Jengo, Ltd., namely: SWOT analysis, PESTLE analysis and Porter’s five forces analysis. SWOT Analysis. A SWOT analysis is a tool utilized to determine and measure a business organization’s strengths, weaknesses, opportunities, and threats. It is commonly used for organizational review and in the development of solutions for existing and potential problems (United States Department of Agriculture, 2008). ...
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