Category Potential Among Female Shoppers

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Category Potential among Female Shoppers Table of Contents 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot 3 2. Explain the differences in men's and women's attitudes about product selection and pricing at Lowe's and Home Depot…

Introduction

According to the previous studies, men and women behave uniquely in relation to consumption that can be observed apparently in the case of Lowe’s and Home Depot (Wharton School, 2008). Notably, Lowe’s as well as Home Depot as marketers relate to the category of home appliances, accessories and furniture in the global home improvement industry. However, there are few significant differences among these marketers in relation to customer service that influence the preferences of male and female customers (Tolunay & Et. Al., 2003). For instance, Home Depot focuses on the pricing aspects with significant consideration along with highly effective management strategies in relation to its distribution channel, product range, and customer service. On the other hand, Lowe’s emphasizes on the presentation and decorum of its store and is identified to have a strong impact on the women (Tolunay & Et. Al., 2003). It is in this context that women are identified to prefer Lowe’s over Home Depot which was contradictory to the preferences of men (Matthews, 2003). 2. Explain the differences in men's and women's attitudes about product selection and pricing at Lowe's and Home Depot. ...
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