The company was publicly listed on the stock exchange in the year 1980 and is presently based in California USA (Datamonitor, 2006, p.6). Leadership One of the aspects that have catapulted Apple into the league of top global brands is perhaps the leadership of the organization. After suffering a setback in the later part of the 1990’s the visionary leadership of its CEO Steve Jobs helped turn the fortunes of the organization. The CEO’s statement of placing an Apple at every desktop and his policy of continuous innovation helped the company emerge as one of the most successful brands of the world. The visionary leadership has motivated the employees as well as ensured a proper diffusion of innovation across the entire organization that is perhaps the most critical success factor of the company. Economic aspects Affecting Product Economic factors like growth of economy and level of disposable income have a direct relationship with the demand of products like iPhones. High levels of disposable incomes imply greater demand for the product that is in turn again dependent on the state of economic growth. In addition to this business cycles also affect the sale of the product. However with the global economies on resurgent mode and a surge in demand for application based phones, there is a good prospect for iPhones. In addition to developed markets emerging markets like India and China also hold considerable importance for the success of the product. Financial Analysis Apple Inc is a publicly listed company whose stocks are listed and actively traded on the bourses of the NASDAQ. The latest stock price was 376.99 US dollars (Apple, 2011). The company reported a net income of approximately 14013 million dollars. The company recorded revenues of 100.32 billion US dollars with a gross margin of 39.82 percent. The net income of the company after meeting all direct as well as indirect expenses stood at 23.6 billion dollars that was way ahead of its competitors namely Google or HP in the global market. The EPS value for its shares stood at 25.28 dollars that was marginally less than Google. The figure below depicts the financial standing of the company as well as a direct comparison with the most important competitors of the organization. Figure 1: Financials of Apple and Competitor Analysis (Source: Yahoo Finance, 2011) Marketing Environment The marketing environment of Apple Inc is governed by both internal as well as external factors. Internal factors include employees, work culture as well as organizational culture that have a significant impact on the business aspects of the organization. The visionary leadership of the CEO of the organization ensures that innovation that is the core culture of the organization is effectively diffused across the entire organization. External environmental aspects include macro environmental aspects including political, economic, sociological, technological as well as legal aspects that have a significant effect on the business prospects of the product in the tough and competitive global business environment. The aspect of innovation has increasingly helped the
Research Term Paper- Apple iPhone Table of Contents Research Term Paper- Apple iPhone 1 Table of Contents 2 History of Organization 3 Leadership 3 Economic aspects Affecting Product 3 Financial Analysis 4 Marketing Environment 5 Competitor Analysis 5 SWOT Analysis 6 Strengths 6 Weakness 7 Opportunities 7 Threats 7 Marketing Strategy and Marketing Mix 8 Product 8 Price 8 Place 8 Promotions 8 Global Activity and Current Events 9 Conclusion 9 References 10 History of Organization The present age of business environment is characterized by turbulent fluctuations in the business environment…
Innovation in Mobile Telecommunications Industry: Smartphones – The IPhone Experience. There are distinctly identified industries that exhibit revolutionary changes at unprecedented pace. One of these is the mobile telecommunications industry. Due to the fast changes brought upon by technological advancement and innovation, products and services offered by companies within the mobile telecommunications sector invariably adapt and adjust, according to external macro-environmental factors.
According to the paper Apple’s market extends across several countries and is subject to various political and legislative regulations in every country where it has a market presence. In some ways, these political forces have either restricted the growth of Apple in a particular market or have aided it by providing further opportunities. The European Union and other regional frameworks have allowed Apple to expand beyond the United States into new markets in Europe, Australia, Asia and Latin America.
This would need state-of-the art production facilities and recruiting quality engineers to show their quality with the manufacturing of the smart phone. The company already has its production facilities and required technology in order to launch the venture of iPhone 4.
Currently, the company has been able to revitalize itself by acquiring a new CEO, whose capabilities continue to offer valuable resources. In addition, the firm has a vast array of integrated systems of software and hardware, which it has successfully marketed to derive full value (Lashinsky 23).
As a result, the firm is always producing new technology products especially phones, entertainment electronics and computing electronics. A good example is their smart phone called iPhone that has come to be synonymous with smart phone. When the market thinks of a smart phone, they think of Apples iPhone.
There are a lot of competitors that are looking to exploit this market as well.
There is an expected rise in demand of computers, peripherals, and communications devices in third world markets. The biggest gain will be in the internet based market. In this market any internet related hardware and software will sell well.
The organization was established in the year 1976 as Apple Computer by Steven Wozniak and Steve Jobs who is the present CEO of the company. The company was publicly listed on the stock exchange in the year 1980 and is presently based in California
In 2012, Apple became the number one purveyor of smartphone, increasing its market share to 36.3 percent, representing an impressive 6.7 % within a year in the US (Apple Inc., 2014). With its gains in place, Apple has
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