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Research Term Paper- Apple iPhone - Essay Example

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College
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Marketing
Pages 7 (1757 words)

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Research Term Paper- Apple iPhone Table of Contents Research Term Paper- Apple iPhone 1 Table of Contents 2 History of Organization 3 Leadership 3 Economic aspects Affecting Product 3 Financial Analysis 4 Marketing Environment 5 Competitor Analysis 5 SWOT Analysis 6 Strengths 6 Weakness 7 Opportunities 7 Threats 7 Marketing Strategy and Marketing Mix 8 Product 8 Price 8 Place 8 Promotions 8 Global Activity and Current Events 9 Conclusion 9 References 10 History of Organization The present age of business environment is characterized by turbulent fluctuations in the business environment…

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Research Term Paper- Apple iPhone

The company was publicly listed on the stock exchange in the year 1980 and is presently based in California USA (Datamonitor, 2006, p.6). Leadership One of the aspects that have catapulted Apple into the league of top global brands is perhaps the leadership of the organization. After suffering a setback in the later part of the 1990’s the visionary leadership of its CEO Steve Jobs helped turn the fortunes of the organization. The CEO’s statement of placing an Apple at every desktop and his policy of continuous innovation helped the company emerge as one of the most successful brands of the world. The visionary leadership has motivated the employees as well as ensured a proper diffusion of innovation across the entire organization that is perhaps the most critical success factor of the company. Economic aspects Affecting Product Economic factors like growth of economy and level of disposable income have a direct relationship with the demand of products like iPhones. ...
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