The most appropriate form of market research - Essay Example

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The most appropriate form of market research

In the context of the study on 360 communication technique of marketing the market research process for the same is quiet identical to the concept of the old techniques. The processes conducted are implemented for the new techniques of communication to understand the needs of the new market and act in a more customer centric manner. The market research process first identifies the problem involved with the customers for the company. Identifying the appropriate cause of the problem helps to design the research in an effective manner. The main problem for the company is to conduct 360 communication techniques in a more cost effective manner by identifying the appropriate way of communication in a particular market. For generating more revenue from the new customers the company need to segment the market and choose the target market for the communication technique to be adapted. Then understanding the problems of the existing customers through various methods of 360 communication approach can help the company to cope with the issues and implement strategies accordingly. Finally the communication technique through public relation and social activity helps to convey the company’s approach towards the customers and receive feedbacks for the different strategies implemented by the company and understand the need of the target market which will help the company to improve in the sector in accordance with the market needs.Collection of data from the respondents through primary or secondary research reveals. ...Show more


This report “The most appropriate form of market research”  is concerned with the finding of the appropriate form of market research for the new integrated marketing campaign strategy for a more effective understanding of the consumer who plays as the heart of the 360 marketing approach.

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