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Print Advertisement Marketing - Assignment Example

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Print Advertisement Marketing

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Introduction Products and services are promoted to the Customers by Advertising (Petley) or in other words it can be defined as methods employed by organizations and companies to spread awareness to the target market about their offerings. (Monle Lee) As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities , to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attract new customers to their services and products in which they faced a lot of trouble as the entertainment, hobbies, tastes and activities differed vastly (Marieke K. de Mooij) Also more and more products were being targeted for targets markets in these differing societies hence the companies started to focus on a more micro level that is the habits and behaviors of their customers rather than the macro knowledge of the society. (Seth) Keeping the globalization process under the focus , companies started to focus on the factor which can be altered and produced in more than one way for different societies. Hence the advertising and promotion efforts were done according to the culture, attitudes and norms of the native market. (Mooij) Hence Gestures, colors, actions, taglines and everything were strictly checked in accordance with the cultures of different societies so that is doesn’t haven’t any negative effect on the image of the company or the sales of the specific product. PRINT AD #1 Analysis: The target audience for this ad is the sporty youth, teenagers and adult – specially the Basketball fanatics. The theme of the ad is very aspiring. It shows the “will to win” tagline, which drives the viewer of this ad to buy Nike products so as to engender an inclination in them for success. The ambiance of this ad fits the Nike products and accessories like a glove. The positioning has been very clever done. It doesn’t show anywhere about the product, but it generates an appeal that when you are associated with the Nike brand, you have a feeling of success. The punch line “You will notice. You will scream. Because you want it to happen” and the main tagline “Will to win” is the backbone of the print ad apart from the celebrity basket ball player. As soon as the customer reads these lines, they drive a certain impetus in him/her which has a stimulating effect on the reader. The very famous sign of Nike says it all. The victory sign is always there in the Nike ads to support their taglines. Usually in their ad, text insinuating victory and success is being followed by the Nike ad. Language and typeface used in the ad are very clear and comprehensive. The language, as mentioned earlier is very positive and stimulating. The typeface used is also very clear and immediately draws audience attention. All the text, messages and signs are being focused in the centre so as to draw as much attention as possible. However there are some “white spaces” or areas on the print ad which are left unused. The background of the ad is black which is in complete contrast with the celebrity player’s red shirt. The background has been carefully selected so as to make the celebrity and the text of the taglines more vivid (Pages) The ad has a very positive feeling, in fact ...Show more


Index TOPIC PAGE NO Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Will to win . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Author : arianna63
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